Share:

  • Facebook
  • Hacker News

Follow:

  • Twitter
  • Facebook
  • RSS
Chris Cardell

Chunkier sidekick to replace Jobs at Macworld

Apple has officially announced that January 2009 will be its last year at Macworld (confusingly Macworld will continue without Apple), stating in a press release,

“… this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote…”

Philip Schiller depicted left has featured in a number of Apple keynotes previously. Steve Jobs has (brainwashed) captured the imagination of their customer base with ‘awesome’ (can everyone please stop using that word?) keynote speeches, those who’d fall asleep during a Microsoft keynote actually look forward to Steve Jobs appearances every January.

Philip Schiller replaces Steve Jobs at MacworldApple asserts that they’re scaling back, with this being another event that they’re dropping to do so. Interestingly Steve Jobs won’t be taking the last ever Apple appearance at Macworld. This may spur on more rumours of CEO Jobs’ health, could this send Apple’s share price diving or will it build enough media attention to improve their standing? Has Apple created too much of a following?

At their last event where they shined the spotlight on notebooks generating huge amounts of media attention over a few laptops and a monitor, probably leaving other laptop manufacturers a little irritated that their competitor could fill an entire conference room with successful tech journalists and have them all happily advertise Apple’s updated line.

All we know is, Januarys just won’t be the same without the Steve Jobs, his turtleneck, minimal vocabulary and the notorious “just one more thing”.

This entry was posted on Tuesday, December 16th, 2008 at 10:54 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



Quick links

Print | Email this story

You might also like

    None Found
  • Tammy Work

    You are a very smart person!

Most Popular


Recent Articles



SingleHop has revenue in the region of $20 million. You grew 673% in 2008, what are the principal factors that have lead to your continued and rapid success?

We have always focused on being different from our competition. Our marketing, websites and products all reflect a strong desire for differentiation. Being different is hard in this business...
Dan Ushman (SingleHop)

Dan Ushman
SingleHop

You employee over 10 people, have you had any difficulties in finding talented developers?

Finding talent was tough in the beginning when Azendoo was relatively unknown and a risky choice for stable employment. But that handicap turned out being...
Grégory Lefort (Azendoo)

Grégory Lefort
Azendoo

Who do you see as your principle target audience? How are you reaching them?

We are aiming at SMEs from 15 to 500 people. That’s our sweet spot: these companies are in the process of switching to SaaS, but have several...
Jacob van Duijn (Yanomo)

Jacob van Duijn
Yanomo

How would you describe Founder2be in under 50 words?

Founder2be is the match.com for finding a co-founder....
Oliver Bremer (Founder2be)

Oliver Bremer
Founder2be