Share:

  • Facebook
  • Hacker News

Follow:

  • Twitter
  • RSS
DoesWhat

Chunkier sidekick to replace Jobs at Macworld

Apple has officially announced that January 2009 will be its last year at Macworld (confusingly Macworld will continue without Apple), stating in a press release,

“… this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote…”

Philip Schiller depicted left has featured in a number of Apple keynotes previously. Steve Jobs has (brainwashed) captured the imagination of their customer base with ‘awesome’ (can everyone please stop using that word?) keynote speeches, those who’d fall asleep during a Microsoft keynote actually look forward to Steve Jobs appearances every January.

Philip Schiller replaces Steve Jobs at MacworldApple asserts that they’re scaling back, with this being another event that they’re dropping to do so. Interestingly Steve Jobs won’t be taking the last ever Apple appearance at Macworld. This may spur on more rumours of CEO Jobs’ health, could this send Apple’s share price diving or will it build enough media attention to improve their standing? Has Apple created too much of a following?

At their last event where they shined the spotlight on notebooks generating huge amounts of media attention over a few laptops and a monitor, probably leaving other laptop manufacturers a little irritated that their competitor could fill an entire conference room with successful tech journalists and have them all happily advertise Apple’s updated line.

All we know is, Januarys just won’t be the same without the Steve Jobs, his turtleneck, minimal vocabulary and the notorious “just one more thing”.

This entry was posted on Tuesday, December 16th, 2008 at 10:54 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



Quick links

Print | Email this story

You might also like

  • Tammy Work

    You are a very smart person!

Most Popular


Recent Articles

You and your team grew iPipeline’s revenue from $5.3 million to $24.3 million over the last 3 years. What are the main factors that have led to this success?

Actually we will hit $60 million this year. Our growth is a direct result of taking solutions to a market place where there is a need. Our...
Tim Wallace (iPipeline)

Tim Wallace
iPipeline

What are you most excited about at the moment?

There is no better time to be a Marketer than right now. All the major business trends we talk about today – social, mobile, big data, analytics, cloud – they all...
Mark Yolton (SAP)

Mark Yolton
SAP

Has Getaround got the feedback and growth you expected since launch?

Yes. We signed up 1,600 cars in one day and since have signed up cars all over the country almost totaling the amount of cars Zipcar...
Jessica Scorpio (Getaround)

Jessica Scorpio
Getaround

What one piece of advice would you give to someone starting up?

This is actually an easy question. The key to success is persistence. In any difficult pursuit, there will be moments that feel like failure. If...
Michael Allen (ZebraZapps)

Michael Allen
ZebraZapps