Share:

  • Facebook
  • Hacker News

Follow:

  • Twitter
  • RSS
DoesWhat

Chunkier sidekick to replace Jobs at Macworld

Apple has officially announced that January 2009 will be its last year at Macworld (confusingly Macworld will continue without Apple), stating in a press release,

“… this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote…”

Philip Schiller depicted left has featured in a number of Apple keynotes previously. Steve Jobs has (brainwashed) captured the imagination of their customer base with ‘awesome’ (can everyone please stop using that word?) keynote speeches, those who’d fall asleep during a Microsoft keynote actually look forward to Steve Jobs appearances every January.

Philip Schiller replaces Steve Jobs at MacworldApple asserts that they’re scaling back, with this being another event that they’re dropping to do so. Interestingly Steve Jobs won’t be taking the last ever Apple appearance at Macworld. This may spur on more rumours of CEO Jobs’ health, could this send Apple’s share price diving or will it build enough media attention to improve their standing? Has Apple created too much of a following?

At their last event where they shined the spotlight on notebooks generating huge amounts of media attention over a few laptops and a monitor, probably leaving other laptop manufacturers a little irritated that their competitor could fill an entire conference room with successful tech journalists and have them all happily advertise Apple’s updated line.

All we know is, Januarys just won’t be the same without the Steve Jobs, his turtleneck, minimal vocabulary and the notorious “just one more thing”.

This entry was posted on Tuesday, December 16th, 2008 at 10:54 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



Quick links

Print | Email this story

You might also like

  • Tammy Work

    You are a very smart person!

Most Popular


Recent Articles

Was it a difficult decision to resign from your job as a Police Officer?

It wasn’t a difficult decision to make because I wasn’t enjoying the job anymore, long shifts and not enough time spent with family and friends. I...
Robert Ryall (DateinaDash)

Robert Ryall
DateinaDash

Where do you see Fanatix in 5 years time?

We think that every sports app, sports media app, sports betting app, etc... will all require an intelligent group messenger technology so we'd...
Will Muirhead (Fanatix)

Will Muirhead
Fanatix

How did you meet co-founder Brooke Paul?

Brooke and I met a few years back right around the time we both were exiting our startups at the time. Once I sold my business I started dabbling in some local...
David Hunegnaw (AboutOurWork)

David Hunegnaw
AboutOurWork

How many users convert from the free trial?

Less than I would like, but enough to keep us going. The rate keeps getting better as we improve the product so we’re definitely headed in the right...
Andy Forsberg (SpyderMate)

Andy Forsberg
SpyderMate