Why is Shopping Cart Abandonment a Problem for Retailers?

by Watson Factius

Shopping cart abandonment is a huge problem for retailers. Every year, billions of dollars worth of merchandise is left in shopping carts, never to be purchased.

´╗┐There are many reasons why shoppers abandon their carts, but the most common reason is that they simply change their minds about the purchase. Other reasons include unexpected costs (such as shipping or taxes), problems with the checkout process, and not being able to find what they’re looking for.

Retailers are losing out on a lot of potential revenue when shoppers abandon their carts. But there are ways to combat shopping cart abandonment. By offering free shipping, simplifying the checkout process, and providing more customer support, retailers can encourage shoppers to complete their purchases.

What do you think is the best way to combat shopping cart abandonment? Let us know in the comments!

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