The 🧿 emoji depicts a nazar, a blue-and-white eye-shaped amulet associated with protection from the evil eye. The symbol is common in Turkish, Greek, Middle Eastern, Balkan, and South Asian cultures, though traditions and names vary.
People add it to posts about good news, relationships, health, beauty, or success to ward off jealousy and bad energy. It may be sincere, superstitious, decorative, or all three at once. It can also imply "do not jinx this" when something is going unusually well.
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