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Chris Cardell

What advice would you give to someone thinking about starting an Internet services business?

Make sure you have all the ingredients to increase the chances for success. The three main ones are passion, capital, and vast knowledge. Starting…
Asher Elran (Dynamic Search)

Asher Elran
Dynamic Search

What are you most excited about at the moment?

Watching the company grow from three people working from my living room to more than sixty people from twelve nations is amazing. Another…
Alexander Piutti (GameGenetics)

Alexander Piutti
GameGenetics

Who do you see as your principle target audience? How are you reaching them?

We are aiming at SMEs from 15 to 500 people. That’s our sweet spot: these companies are in the process of switching to SaaS, but have several…
Jacob van Duijn (Yanomo)

Jacob van Duijn
Yanomo

What do you wish you’d have known 5 years ago that you know now?

Never give up on projects that come from a great idea. The idea is yours, and only you can make it work as it should. Wedjinni is our little kid. We like…
Theodore Batzakas (wedjinni)

Theodore Batzakas
wedjinni

What is the biggest hurdle you have faced during the startup process?

One biggest hurdle, something that is faced by other entrepreneurs as well, is that of “letting things go”. Some entrepreneurs tend to have a controlling…
Ankesh Arora (Mobile Universal)

Ankesh Arora
Mobile Universal

What are you most excited about at the moment?

The increasing abundance of data will literally change the way all systems in our lives work. Intelligent, real time application of data driven…
Michael Mayernick (Spinnakr)

Michael Mayernick
Spinnakr

Cooliris has reached #1 iPad app in 75 countries. Did you expect such success when you set up in 2006?

We set up in 2006 in a very different, desktop-centric world, where reaching worldwide users was extremely challenging. The emergence of iOS and…
Soujanya Bhumkar (Cooliris)

Soujanya Bhumkar
Cooliris

What advice would you offer to any soon to be startup founders out there?

Build a great team full of individuals smarter than yourself. Choose funding partners that will support you in good times and bad. Remember that…
George Schlossnagle (Message Systems)

George Schlossnagle
Message Systems

Who do you see as your primary target audience? What methods do you use to reach out to them?

1 in every 10 households in the US rents a storage unit so our target market is very broad. Our strategy is to be wherever that person who needs…
Chuck Gordon (SpareFoot)

Chuck Gordon
SpareFoot

Easy WebContent as a whole has 5 employees, do you see this further expanding as you continue to develop?

We kept the team small on purpose. It helps us collaborate faster and make changes without the politics involved in larger companies. Easy WebContent is backed…
Payman Taei (Easy WebContent Presenter)

Payman Taei
Easy WebContent Presenter

Convertable is currently free. What’s your revenue model?

We had literally been working on the concept of Convertable for several years when we decided to open it up to beta users. The beta launch was really…
Patrick Smith (Convertable)

Patrick Smith
Convertable

What advice would you offer to someone starting up a marketing agency?

Ensure that there’s a couple of clients that you can start to work with so you can hit the ground running. Be creative – the internet is an amazing…
Lee Washington (Viral Seeding)

Lee Washington
Viral Seeding

How long did it take to put together the initial version of Buyvite?

It took about a year in production to build. When creating a new product there is the danger of thinking about every single use case and creating…
Brandy Alexander-Wimberly (Buyvite)

Brandy Alexander-Wimberly
Buyvite

How did you meet co-founders Toni Birrer, Patrice Neff and Felix Hürlimann?

We have all been working together for 8 years since the we created local.ch, the largest web-site in Switzerland. Following our exit from local.ch, we created…
Dorian Selz (Squirro)

Dorian Selz
Squirro

As your customers grow your revenue increases, very helpful when you have clients such as Pinterest. Was this something you thought about early on?

Because we started with other like-minded startups in the TechStars program, we were an easy fit for organizations that were getting started just…
Isaac Saldana (SendGrid)

Isaac Saldana
SendGrid

What advice would you offer to any soon to be startup founders out there?

Be patient and persistent; There is too much focus on the overnight success stories and viral consumer products – these are the exceptions and not the…
Ryan Fyfe (ShiftPlanning)

Ryan Fyfe
ShiftPlanning

How long did it take to put together the initial version of Statwing?

It took about 9 months to get an MVP out there. There’s the old saying that if you weren’t embarrassed with what you launched, you launched too…
Greg Laughlin (Statwing)

Greg Laughlin
Statwing

What is the biggest hurdle you have faced or are still facing?

Funding. I’ve seen a good chunk of the economic pinch on both sides of the Atlantic first hand and it’s not pretty. Yes there’s still a lot of money available but…
Oliver West (Servango)

Oliver West
Servango

If you could startup again, what one thing would you do differently?

The one thing I would do differently is start with more aggressive salesmanship from the get-go. It is never too early to start networking, especially…
Eyal Lewinsohn (Iridize)

Eyal Lewinsohn
Iridize

Over 36,000 businesses use SmartRecruiters, which marketing channels have you had the most success with?

Our philosophy is results driven. How we have grown: (1) build an awesome product, and (2) share remarkable content. Above all else, product comes first. The…
Jerome Ternynck (SmartRecruiters)

Jerome Ternynck
SmartRecruiters

How did you manage to raise $600,000 in initial funding?

We were really fortunate during fundraising. Early on in the process we met Michael Dearing of Harrison Metal and he decided to invest. Working…
Siddharth Batra (Mine)

Siddharth Batra
Mine

Who do you see as your target audience? How are you reaching them?

Our customers are very diverse. We work with big brands that have large teams, like McDonald’s; complex programs like the Obama for America 2012 presidential…
Justyn Howard (Sprout Social)

Justyn Howard
Sprout Social

How different is the current version of vCita compared to your initial launch?

Since then we’ve added countless features and improved our product immensely. To be honest, I don’t think we have a single line of code that stayed from our initial…
Itzik Levy (vCita)

Itzik Levy
vCita

Why did you decide to acquire HitTail in 2011?

I decided to acquire HitTail because I had been a customer since 2006 and had seen the results it could provide. I was a fan of the service and was concerned…
Rob Walling (HitTail)

Rob Walling
HitTail

What technologies have you used to develop Wazoku and which were the most technically challenging development problems?

We have to have a very flexible and dynamic platform that can flex to meet the needs of a large corporate such as HSBC, through our university…
Simon Hill (Wazoku)

Simon Hill
Wazoku

Has ProfitBooks had the feedback and growth you expected since launching?

We had an internal target to get 500 customers on board during first year. We were overwhelmed when we achieved this target in the first 4 months.. and…
Harshal Katre (ProfitBooks.net)

Harshal Katre
ProfitBooks.net

What are you most excited about at the moment?

There is no better time to be a Marketer than right now. All the major business trends we talk about today – social, mobile, big data, analytics, cloud – they all…
Mark Yolton (SAP)

Mark Yolton
SAP

Describe Mobile Web America in under 50 words.

Mobile Web America has developed a solution called Live-Sync. Our technology is a complex parsing system that enables us to utilize…
Jason Pammer (Mobile Web America)

Jason Pammer
Mobile Web America

Who do you see as your main target audience? How are you reaching them?

Our target niche are start ups and small businesses. We’re using AngelList to find start ups and to reach out to them. This is done through…
Edward Junprung (Discobo)

Edward Junprung
Discobo

How long did it take to put together ActiveCampaign?

The first version of ActiveCampaign took a couple weeks. It was basic in its form but I immediately made it available to businesses and clients started to trickle in. I have…
Jason VandeBoom (ActiveCampaign)

Jason VandeBoom
ActiveCampaign

How do you stay ahead of the competition?

Read every day. Fiction, non-fiction, whatever you like. Just read. Reading sparks new ideas and gets you to think in different ways. It helps keep your mind…
Raj Khera (MailerMailer)

Raj Khera
MailerMailer

It seems that you have some big names using Hello Scheduling including Subway and Marriot. Did you expect such success when you set up 3 years ago?

Of course! In order to be successful, we had to attract big name franchisees. Getting these early customers provided much needed early proof that Hello Scheduling was…
Jon Byrum (Hello Scheduling)

Jon Byrum
Hello Scheduling

Thesaurus Software has a large user base of over 55,000 and employs 12 people. Did you expect such success and growth when you launched?

In all honesty we did not expect the growth that we have achieved to date. Having said that, this was not an overnight success. We only reached the 100 customer mark a full two years…
Paul Byrne (Thesaurus Software)

Paul Byrne
Thesaurus Software

What are the biggest changes you’ve seen in the startup world since launching in 2001?

Everything is faster now, the pace much more aggressive. The competition is filled with fresh new faces with bright, new ideas, and startups live and die by the day…
Ben Duncan (Atmail Cloud)

Ben Duncan
Atmail Cloud

What advice would you offer to any soon to be startup founders out there?

I think this notion of overnight success is an urban legend, and very misleading. If you’re starting something new, expect a long and challenging journey…
David Brannan (Exam Professor)

David Brannan
Exam Professor

What advice would you offer to any soon to be startup founders out there?

If you want to build something massive and amazing, get something small and cool out there that people can use and play around with as soon as possible. Don’t…
Doug Monro (Adzuna)

Doug Monro
Adzuna

You employee over 10 people, have you had any difficulties in finding talented developers?

Finding talent was tough in the beginning when Azendoo was relatively unknown and a risky choice for stable employment. But that handicap turned out being…
Grégory Lefort (Azendoo)

Grégory Lefort
Azendoo

How have Dropbox and Google Drive affected your business?

Even though these are single and/or home user products, the popularity of both Dropbox and Google Drive has increased people’s trust with storing files…
John Hurley (Smartfile)

John Hurley
Smartfile

Has GetResponse got the feedback and growth you expected since launch?

Entrepreneurs always start with impossibly huge dreams, and I was no different. But I was also realistic about the time it would take, so I committed to the long term…
Simon Grabowski (GetResponse)

Simon Grabowski
GetResponse

You doubled your user base from 250,000 to 500,000 in just 6 months (May-December 2012), which marketing channels have you used to grow so quickly?

Most importantly we’ve invested in the product so that our users want to spread the word about Wave. You also can’t underestimate the power of free…
Kirk Simpson (Wave)

Kirk Simpson
Wave

Swydo has 5 different pricing packages, which has been most popular?

The free one :) But seriously. People are migrating slowly up in the pyramid of our plans, starting with free and then choosing a paid plan to…
Jeroen Maljers (Swydo)

Jeroen Maljers
Swydo

How did you meet co-founder Brooke Paul?

Brooke and I met a few years back right around the time we both were exiting our startups at the time. Once I sold my business I started dabbling in some local…
David Hunegnaw (AboutOurWork)

David Hunegnaw
AboutOurWork

What is the biggest hurdle you have faced or are still facing?

I think the biggest hurdle is the fact that there is so much saturation with new products and technology that it can be difficult to standout and get attention…
John Skorick (MyAKA)

John Skorick
MyAKA

How long did it take to put together the initial version of Bright?

Over a year and a half. It took about 15 data scientist and engineers, over 100 talent recruiters across industries, and the largest scientific resume to job description study…
Steve Goodman (Bright)

Steve Goodman
Bright

How long did it take to put together Binfire?

It took us six months to put Binfire together. At first the company was providing consulting services for project management and data storage, but in the late…
David Robins (Binfire)

David Robins
Binfire

How did you build up your health communities?

It took at least 15 months of hard work before a number of communities came on board and began to see some success (we now have over 200). However…
Jorge Armanet (HealthUnlocked)

Jorge Armanet
HealthUnlocked

What was technically the most challenging part of developing ThetaBoard?

My strength has always been on the server side. Creating a real-time, HTML-based application with a rich UI took me way out of my comfort zone. I leaned…
David Clay Smith (ThetaBoard)

David Clay Smith
ThetaBoard

What do you wish you’d have known 5 years ago that you know now?

There are many things I wish I would have known earlier about starting a company, how to raise capital, building your own company culture, setting up a…
Alan Mamedi (Truecaller)

Alan Mamedi
Truecaller

Was photography one of your hobbies pre-ViewBug?

Yes! I have always loved taking photos. Photography has been my passion for a long time, I tried to always carry my camera with me in case the…
Ori Guttin (ViewBug)

Ori Guttin
ViewBug

What are you most excited about at the moment?

From a professional perspective, I am really excited about the next stage of Igloo Software and its growth. Igloo currently powers over 4,000 global collaboration…
Dan Latendre (Igloo Software)

Dan Latendre
Igloo Software

What technologies have you used to build Answerbase?

We focus on technology as being a means to an end, we’re pretty pragmatic about what we use as long as it fulfills our business goals. The system has…
David Givoni (Answerbase)

David Givoni
Answerbase

You were recently featured on TechCrunch, have you seen a spike in traffic and sign ups?

Definitely. We received most of our public beta traffic and sign-ups from Hackernews, TechCrunch, and AppStorm. As you know, most HN and TechCrunch readers are…
Lu Wang (Reamaze)

Lu Wang
Reamaze

What is the biggest hurdle you have faced or are still facing?

We are growing fast, and now have 10 employees. Our development backlog of features that we want to add is over 100 and although we want…
Josh Decker (Tagboard)

Josh Decker
Tagboard

What one piece of advice would you give to soon to be startup founders?

“Overnight success” takes five years of hard work.…
Tõnu Runnel (Edicy)

Tõnu Runnel
Edicy

How long did it take to put together Corso?

We started Corso in April 2011. It took just over 12 months to get the company running optimally. We focused on generating revenue to fund the business and…
Martin Owen (Corso)

Martin Owen
Corso

What is one mistake you’ve made, and what did you learn from it?

We made the mistake of promoting people that were really good at the job they did into a job they had no experience doing. With enough management and…
Joe Griffin (iAcquire)

Joe Griffin
iAcquire

What one piece of advice would you give to soon to be startup founders?

If you’re a tech guy like Walter and me, remember that you can deploy the best app in the world but you also need to manage…
Gabriele Mittica (UpCloo)

Gabriele Mittica
UpCloo

What do you wish you’d have known 3 years ago that you know now?

From a commercial perspective, the importance of strong legals, good financial team and most importantly credit control. That said, had those been…
Paul Rhodes (Loggable)

Paul Rhodes
Loggable

How long did it take to put together Leankit?

The founders worked on it “nights and weekends” for the first two years, while we kept our day jobs. We got our first customers after about…
Chris Hefley (Leankit)

Chris Hefley
Leankit

What do you wish you’d have known 5 years ago that you know now?

That both Nokia and Microsoft were going to fail in mobile? Our last startup was basically a bet that those two would always…
Dusan Babich (Device Magic)

Dusan Babich
Device Magic

What is the biggest hurdle you have faced or are still facing?

Always in high-growth technology companies, the biggest challenge is projecting when the market will transition from an early-adopter phase to a…
John Hanger (Contact At Once!)

John Hanger
Contact At Once!

What one piece of advice would you give to someone starting up?

Many entrepreneurs are too protective over their idea. Often, they believe that someone will steal their idea. Quite frankly, it’s highly unlikely. Even…
Anthony Ng Monica (Swogo)

Anthony Ng Monica
Swogo

How long did it take to put together TriggerApp?

We’ve built it very very slowly over about 3 years, mainly during NetEngine downtime – an excuse for our team to play with new technologies and…
Bruce Stronge (TriggerApp)

Bruce Stronge
TriggerApp

Why the focus on small businesses owners?

It sounds cliché but I strongly believe that small business owners are the true backbone of our economy and our communities, yet…
Eric Remer (PaySimple)

Eric Remer
PaySimple

Who uses KnowledgeTree? Any big clients on your list?

Nearly 500 global companies depend on KnowledgeTree to get insight into their business content. Companies like Alcatel, Genesys, Miramax, Papa John's…
Daniel Chalef (KnowledgeTree)

Daniel Chalef
KnowledgeTree

How long did it take to put together Compare Ninja?

The first version of Compare Ninja was released one year ago and it took me just 1 month to put it together. However, it was a mess. So I started the whole…
Daniel Sternlicht (Compare Ninja)

Daniel Sternlicht
Compare Ninja

What is the biggest hurdle you have faced or are still facing?

Cashflow! Do we grow organically or do we get more investment and accelerate things? We’re mulling this one over at the…
Percy Stilwell (Resource Guru)

Percy Stilwell
Resource Guru

What one piece of advice would you give to someone starting up?

This is actually an easy question. The key to success is persistence. In any difficult pursuit, there will be moments that feel like failure. If…
Michael Allen (ZebraZapps)

Michael Allen
ZebraZapps

Who helped you get to where you are today?

Most important person? My Mom. Honestly, she has always taught me that nothing in impossible. A paraplegic who raised three sons on her own, she taught…
Vaughan Rowsell (Vend)

Vaughan Rowsell
Vend

How did you decide on the look and feel of Zerply?

The most frustrating thing for us in the early days was that anything professional automatically equalled corporate and boring. Just do a Google image search for…
Christofer Karltorp (Zerply)

Christofer Karltorp
Zerply

What made you decide to start working on Easy WebContent in 2008?

It all started with the realization that many small businesses and individuals do not want to spend thousands of dollars on custom…
Payman Taei (Easy WebContent)

Payman Taei
Easy WebContent

You and your team grew iPipeline’s revenue from $5.3 million to $24.3 million over the last 3 years. What are the main factors that have led to this success?

Actually we will hit $60 million this year. Our growth is a direct result of taking solutions to a market place where there is a need. Our…
Tim Wallace (iPipeline)

Tim Wallace
iPipeline

What was the most challenging part of developing Safestacks?

Time. Safestacks started as a side project and took two years to build as we balanced our own client work. Moving away from…
Jeff Teschke (Safestacks)

Jeff Teschke
Safestacks

What are you most excited about at the moment?

Mobile commerce is in its infancy. People are migrating to mobile and the numbers are growing rapidly. In the next few years…
John Phan (Qwiqq)

John Phan
Qwiqq

What is the biggest hurdle you have faced or are still facing?

Product, product, product. Nothing else matters unless the product is flawless. We have been killing ourselves to have the breadth and…
Zak Homuth (Upverter)

Zak Homuth
Upverter

What is the biggest hurdle you have faced or are still facing?

The biggest hurdle so far has been in communicating just what evemi is to people. I think a lot of people on first impression think it is just…
Paul Brown (evemi)

Paul Brown
evemi

What do you wish you’d have known 5 years ago that you know now?

I wish I learned to say “No” to work earlier. During open source days, it was always “Yes” and it led to complete burnout within a couple of months…
Ilija Studen (activeCollab)

Ilija Studen
activeCollab

Among your clients are Best Buy, AOL, IBM and the BBC. How did you land such large and high profile clients?

Some of them came from personal networks; when you speak as often was we did early in our careers, you meet a lot of really…
Justin Gehtland (Relevance)

Justin Gehtland
Relevance

What was technically the most challenging part of developing 123ContactForm?

I think the most challenging part was to push 123ContactForm towards a WYSIWYG form builder. When we started, it was just a basic script where…
Florin Cornianu (123ContactForm)

Florin Cornianu
123ContactForm

What main lessons did you learn from your late father who you helped build Equanet, a firm which sold for millions to PC World in 2000?

He told me, “Oliver, if you work for someone else, always plan for your redundancy. If you work for yourself make sure how much you…
Oliver Chapple (PropertyPage)

Oliver Chapple
PropertyPage

Who is the team behind Mad Mimi and where are you based?

The team! We are about 25 people. Meeple. We’re based across four continents and 12 U.S. states. Most of us have never met in person…
Gary Levitt (Mad Mimi)

Gary Levitt
Mad Mimi

What are you most excited about at the moment?

The new reality of the software business. You don’t need a team of hundreds of people, offices around the world or millions of dollars in infrastructure to…
Jim Secord (Kashoo)

Jim Secord
Kashoo

What is one mistake you’ve made, and what did you learn from it?

I think to have a startup is to be a champion of eating dirt, getting up and going at it again. We have made small and large mistakes, working with…
Ritu Raj (Objectiveli)

Ritu Raj
Objectiveli

What's the start up scene like in Berlin?

It’s binary. On one side you have an older, more risk averse German community who executes very well on existing or X of Y variations of e-commerce…
Lasse Clausen (FOUNDD)

Lasse Clausen
FOUNDD

Why are ad agencies so cautious about mobile advertising?

Part of the hesitance is that the medium is still a bit new. Advertisers have a bad habit of treating new technologies the same as they did old ones. TV was…
Alex Kutsishin (FiddleFly)

Alex Kutsishin
FiddleFly

What is the biggest hurdle you have faced?

The biggest hurdle I have faced in business is to generate the required momentum on business to bring stability. A business may start making profit from day 1 but…
Cem Hurturk (Sendloop)

Cem Hurturk
Sendloop

Has your initial vision changed since launch?

Although the long-term vision has barely deviated, it is fair to say that our understanding of HR challenges and its marketplace have become more nuanced…
Joseph Fung (TribeHR)

Joseph Fung
TribeHR

What is the biggest hurdle you, personally, have faced or are still facing?

I’m not young any more - it was much easier to start my first business at 26 than it is now, because I had nothing to lose. I’d just got back from…
Spencer Lambert (Present.Me)

Spencer Lambert
Present.Me

What is the biggest hurdle you have faced or are still facing?

We’re fortunate to have a successful consulting business in We Are Mammoth which helps fund and staff services like DoneDone. If I were coerced to squeeze…
Craig Bryant (DoneDone)

Craig Bryant
DoneDone

What do you wish you'd have known 5 years ago that you know now?

A key thing I learned was that you shouldn’t think about the market too much. After a certain point, you should just get down and make whatever…
Christian Lanng (Tradeshift)

Christian Lanng
Tradeshift

How long did it take to put together Toggl?

The first version was launched in 3 months. This was 6 years ago. Since then we have rewritten it multiple times, and continue doing so to pursue…
Alari Aho (Toggl)

Alari Aho
Toggl

How have you promoted QVIVO?

We haven’t promoted QVIVO at all so far. We were amazed when we reached our first 100,000 users and it’s been growing strong ever since. We…
Liam McCallum (QVIVO)

Liam McCallum
QVIVO

With your experience, what piece of advice would you give to someone starting-up?

Make sure your product or service is awesome. If you have an awesome product it will be so much easier to grow than if your product is average. Business…
Matt Byrom (Wyzowl)

Matt Byrom
Wyzowl

What’s currently your favourite app?

The one that we’ve not built yet. We are full of ideas - almost every week we come up with an idea for an application which makes us excited and…
Veselin Stoilov (Brolmo)

Veselin Stoilov
Brolmo

What do you wish you’d have known 5 years ago that you know now?

I think there is no substitute for experience. I would have been much happier if I was able to judge my abilities and limitations a lot better. I over-estimated my…
Rushabh Mehta (ERPNext)

Rushabh Mehta
ERPNext

Does Melbourne have a good startup scene?

Absolutely. Things happen on a smaller scale here, and you can’t deny that there are some opportunities only exist in the Valley, but that’s not…
Glen Maddern (Goodfilms)

Glen Maddern
Goodfilms

What are you most excited about at the moment?

Expanding internationally. Starting my day at 6AM with emails from Japanese clients and ending them at 1AM with emails from clients in California makes…
Emeric Ernoult (AgoraPulse)

Emeric Ernoult
AgoraPulse

What were you doing before Smartsheet?

I was running Onyx, a publicly traded enterprise CRM software company with 800 people across 11 countries…
Brent Frei (Smartsheet)

Brent Frei
Smartsheet

What do you wish you'd have known 5 years ago that you know now?

Don’t skimp on automation. If you can write code to do X, spend the extra 10% to totally automate and report on X. The smaller the team, the more critical…
Brian Ghidinelli (MotorsportReg.com)

Brian Ghidinelli
MotorsportReg.com

Who uses Zopim?

Some 50,000 websites use us. We wish we knew all of them in person, and are slowly working towards that. Some of the interesting customers that we will…
Royston Tay (Zopim)

Royston Tay
Zopim

What is the biggest hurdle you have faced or are still facing?

Up until a few years back, before the new version of HelpOnClick went live, we dealt with really bad scaling problems that kept me up a night. I’m happy…
Neran Ashkenazi (HelpOnClick)

Neran Ashkenazi
HelpOnClick

Where do you see MindMeister in 5 years time?

I’d hope that the company is at least twice the size of what it is now, which would mean we’d have about 35-40 people working on a small suite of…
Michael Hollauf (MindMeister)

Michael Hollauf
MindMeister

Where did the idea for StatFuse originate?

It was around the time for students to apply to college and my partner and I were discussing what colleges we were going to go to. It was painful…
Jeet Banerjee (StatFuse)

Jeet Banerjee
StatFuse

What do you wish you'd have known 5 years ago that you know now?

I'd love to have understood digital marketing earlier, I think the company would have started to grow better from an earlier age…
Gary Bury (Mediaburst)

Gary Bury
Mediaburst

What one piece of advice would you give to someone starting up?

Get the company to generate cash fast and make sure you have the personal runway to hold on until you do. I’ve seen too many ventures fail because…
Edward Lujan (Setster)

Edward Lujan
Setster

What planning did you do before you started up?

We do visualize our goals. I have learned that if you do that, and you can see it, feel it and experience it, go for it, then it’s already there, you just have…
Richard Oerlemans (Socialgimme)

Richard Oerlemans
Socialgimme

If you could only give one piece of advice, what would it be?

While working on Popset the most important thing I’ve learned is to stay focused and think simple. No matter how big your goals or ambitions might be…
Jan Senderek (Popset)

Jan Senderek
Popset

What is the biggest hurdle you, personally, have faced or are still facing?

It’s very hard to find really great people to join your team. That’s the biggest hurdle for all the 10 years I’ve been an…
Filip Molcan (MOREDAYS)

Filip Molcan
MOREDAYS

What do you think the software industry will look like in 5 years from now?

The days are over regarding on-premises software. I challenge you to find a recently funded venture backed software company that isn’t…
David Roth (AppFirst)

David Roth
AppFirst

What do you wish you’d have known 8 years ago that you know now?

Just building something useful isn’t enough (at least not in this market). You have to get it in front of a lot of people, and you need to do that in a…
Justin Laing (MerchantOS)

Justin Laing
MerchantOS

What one piece of advice would you give to new startup founders?

My one piece of advice would be this: Dogfood. Use your own software. If you do not use it, and cannot stand in your customers shoes, you will not…
Todd Eccles (ServiceSidekick)

Todd Eccles
ServiceSidekick

What do you wish you’d have known 11 years ago that you know now?

Usability and user experience are extremely important, it’s no longer a luxury item — it’s a necessity. Prospective customers really only give you…
Matt DeLong (CoreCommerce)

Matt DeLong
CoreCommerce

Who uses GooodJob?

We have about 30 clients, including Microsoft, ECI and HP. Their employees simply love our platform, and the companies have all increased their…
Assaf Eisenstein (GooodJob)

Assaf Eisenstein
GooodJob

Have your products got the feedback and growth you expected since launch?

I mean we’ve always shot big and worked hard on developing the best SEO software around but we couldn’t imagine having 380k customers simply because…
Viktar Khamianok (Link-Assistant.Com)

Viktar Khamianok
Link-Assistant.Com

What technologies have you used to build Mailjet?

I don’t want to provide a lot of details on this, it is kind of secret for now. But what is important to know is that we have our own proprietary technology…
Julien Tartarin (Mailjet)

Julien Tartarin
Mailjet

Who uses Ez Texting?

We have over 50,000 registered users. Primarily we serve small and medium sized businesses, but we also have thousands of religious groups and…
Shane Neman (Ez Texting)

Shane Neman
Ez Texting

What piece of advice would you give to startup founders?

Stick with what you know. Solve a problem you have had and build the solution with a technology you already know and understand. Your chance of…
Jay Wadley (Mail Monitor)

Jay Wadley
Mail Monitor

What do you wish you’d have known 7 years ago when you started out?

It’s such a different world now though. When we started there were really no PHP frameworks, no javascript libraries like jQuery. I hand coded every line of javascript…
Ian Landsman (HelpSpot)

Ian Landsman
HelpSpot

What’s your business model?

We get to keep 20% of what customers pay for translation work. Together with PayPal fees this doesn’t leave a lot of slack. We need to be very efficient and…
Amir Helzer (ICanLocalize)

Amir Helzer
ICanLocalize

How long did it take to put together Signsquid?

From the moment we got the idea to the moment the application went online, it took us around a year. This includes the legal research and validations, the…
Georges Saad (Signsquid)

Georges Saad
Signsquid

Does Squad have any new features in the pipeline?

Just last week we added Dropbox integration, and we are considering adding some additional third-party integration, specifically with Git. Other than…
Hillary Elmore Cage (Squad)

Hillary Elmore Cage
Squad

How long did it take to put together TeamGantt?

We worked Saturday mornings for about 6 months before we put out a beta product. We then worked another 6 months before we launched the paid…
Nathan Gilmore (TeamGantt)

Nathan Gilmore
TeamGantt

What was technically the most challenging part of developing Whimventory?

One big challenge was working out how to perform authentication right in the bookmarklet, while running on other websites (most similar bookmarklets…
Luke Connolly (Whimventory)

Luke Connolly
Whimventory

How long did it take to put together Pricetag?

We built Pricetag’s closed alpha version in less than four months. After the alpha version, we did weekly iterations for three more months until we got to the…
Andres Garzon (Pricetag)

Andres Garzon
Pricetag

How many users convert from the free trial?

Less than I would like, but enough to keep us going. The rate keeps getting better as we improve the product so we’re definitely headed in the right…
Andy Forsberg (SpyderMate)

Andy Forsberg
SpyderMate

Tell us what made you decide to start working on Aeir Talk.

I dropped my job as a financial planner, took two jobs scrubbing floors at a warehouse in the morning, and at night I would carry luggage at a hotel. In between…
Joe Hill (Aeir Talk)

Joe Hill
Aeir Talk

How do you find talented employees?

Philosophically, we’re very different from most companies in the valley – we build for the user first and not to some ridiculous buzz word driven valley mantra like…
Kiran Bellubbi (955 Dreams)

Kiran Bellubbi
955 Dreams

What do you wish you’d have known 5 years ago that you know now?

I would have loved to know about the “lean startup” method and Steve Blank’s customer development methodology. This would probably have saved…
Philippe Laval (Kwaga)

Philippe Laval
Kwaga

What’s your philosophy on converting free members?

I figure if people like the cut of our jib then they’ll hang about. Over time, as peoples needs grow, they they’ll grow into paid plans. I like the idea of having a generous…
Richard Uren (Handset Detection)

Richard Uren
Handset Detection

What technologies have you used to build Myndpage?

Ruby on Rails on the frontend. Mostly ruby and erlang on the backend. A Membase NoSQL solution, and RabbitMQ (especially for the timeline)…
David Hagege (Myndpage)

David Hagege
Myndpage

How much do you charge? How did you decide this?

I’m really proud of our pricing plans. The main target being freelancers and small businesses, $5/month (freelancer), $12/month (small team of three…
Dominic St-Pierre (Bunker App)

Dominic St-Pierre
Bunker App

Do you have any new features in the pipeline?

Now that we get more than 1.5 million job seekers per month coming through our site, we’ve been working on some creative ways to help them get hired faster. Stay…
Ian Siegel (ZipRecruiter)

Ian Siegel
ZipRecruiter

What technologies have you used to build easyBacklog?

Rails 3.1 for the back end, Cloudfront for asset caching, Backbone.js for front end views and logic, some CoffeeScript interspersed where we can use it, Node.js…
Matthew O'Riordan (easyBacklog)

Matthew O'Riordan
easyBacklog

How long did it take to put together Rawporter?

It took over a year to get our business plan and baseline beta technology in place. We launched our minimum viable product publicly in November to start…
Kevin Davis (Rawporter)

Kevin Davis
Rawporter

Has Lemon got the feedback and growth you expected since launch?

We have been pleasantly surprised at the quick growth Lemon has experienced since our public launch in October. We recently passed the 1MM user mark…
Matthew Murphy (Lemon)

Matthew Murphy
Lemon

You announced in October that you’ll be going Open Source. Was this a difficult decision?

This was a very difficult decision considering it meant changing our entire business model, migrating our users to standalone instances on Amazon or on their private…
Adam Awan (Tree.io)

Adam Awan
Tree.io

Has Myrio got the feedback and growth you expected since launch?

We are in the process of growth, establishing strategic partnerships and acquiring retailers interested in innovative projects. The B2B sales cycle is long…
Ivana Marsic (Myrio)

Ivana Marsic
Myrio

What is the biggest hurdle, personally, you have faced or are still facing?

Getting press for an Indian company is a bit harder. I think most bloggers favor startups from the US. Hiring product guys in India is a huge challenge since…
Sahil Parikh (DeskAway)

Sahil Parikh
DeskAway

Has Getaround got the feedback and growth you expected since launch?

Yes. We signed up 1,600 cars in one day and since have signed up cars all over the country almost totaling the amount of cars Zipcar…
Jessica Scorpio (Getaround)

Jessica Scorpio
Getaround

What made you decide to start working on PriorityCentre?

I previously worked on a project at a large investment bank and I found it increasingly difficult to know exactly what I was supposed to be working on…
Adam Brimo (Mijura)

Adam Brimo
Mijura

Who do you see as your target audience?

Tag management clients are evolving. Even a year ago, most clients were early adopters that were experiencing significant tagging pain related to slow release cycles…
Jeremy Bieger (UberTags)

Jeremy Bieger
UberTags

You believe that to fail is to succeed. What failures have helped you succeed?

I played tennis for 14 years every day. After college, I played professional tennis tournaments in Europe for 5 months. I did not manage to get better than 1300…
Flaviu Simihaian (eval.me)

Flaviu Simihaian
eval.me

What is the biggest hurdle you have faced or are still facing?

The biggest hurdle is finding talented developers who have the drive and desire to see the success of ‘your baby’ as much as you do. Often times…
Benjamin Trotter (Storefront Social)

Benjamin Trotter
Storefront Social

What is the biggest hurdle you have faced or are still facing?

Being a bootstrapped startup, the biggest hurdle we have faced so far has been building out our feature set quickly with a small team. It has meant…
Nick Light (Booly)

Nick Light
Booly

Tell us about your partnership with Pencils of Promise.

From the start, we knew that we wanted to connect uTales to social good to help kids in more ways. Pencils of Promise (PoP) is a fantastic non-profit…
Nils von Heijne (uTales)

Nils von Heijne
uTales

What kind of tasks can people do?

In the future, people will be able to do any kind of task with a digital input and a digital output, provided it can be completed in a reasonably short amount of…
David Link (WorkHub)

David Link
WorkHub

What made you decide to start working on MoodPanda?

MoodPanda got started in a pub in Bristol, England. A friend was asking people round the table how their day was and somebody replied with…
Ross Larter (MoodPanda)

Ross Larter
MoodPanda

Digital Identity is #2 on Deloitte’s Tech Trends for 2012. What are you most excited about for the next 12 months?

2012 is already off to a great start. We announced our partnership with Callcredit earlier in the month, we were at FinovateEurope to demo…
Cassie Anderson (miiCard)

Cassie Anderson
miiCard

You are responsible for marketing and business development. How have you promoted Paymo?

Our main focus is building a quality product that people love to use and recommend. I truly believe this is the best marketing strategy a company…
Jan Lukacs (Paymo)

Jan Lukacs
Paymo

Where do you see Fanatix in 5 years time?

We think that every sports app, sports media app, sports betting app, etc... will all require an intelligent group messenger technology so we'd…
Will Muirhead (Fanatix)

Will Muirhead
Fanatix

Has Codeplane got the feedback and growth you expected since launch?

Codeplane is sooooo small if you compare it to Github or Bitbucket. There are 3k registered users, and about 1k users that actually pay for the product…
Nando Vieira (Codeplane)

Nando Vieira
Codeplane

What is the biggest hurdle you have faced or are still facing?

Hiring is challenging. The market for talent is tight, and we refuse to sacrifice long-term culture for short-term capacity, so we tend to be pretty picky about who…
Gentry Underwood (Orchestra)

Gentry Underwood
Orchestra

At the age of 19 you moved from Minsk, Belarus to the US and started a web design agency. What did you learn from the experience?

The move to America was a huge step but I was really excited about it. It’s great to be in an environment where entrepreneurship is appreciated…
Mikita Mikado (Quote Roller)

Mikita Mikado
Quote Roller

Tell us about Plurk Inc. and Wedoist, and how you got to be where you are now.

I co-founded Plurk in the end of 2007 and we grew it to be one of the top 1000 sites in the world – with millions of users, billions of pageviews and…
Amir Salihefendic (Todoist)

Amir Salihefendic
Todoist

What technologies have you used to build ClickDummy?

Node.js is our server platform. We also used MongoDB for a highly scaleable, flexible database, redis as our storage system, and websockets…
James Hartsell (ClickDummy)

James Hartsell
ClickDummy

What do you wish you’d have known 5 years ago that you know now?

I wish that five years ago I had known just how many people are willing to help if you just ask them. I definitely received valuable advice and key…
David Sickmiller (44score)

David Sickmiller
44score

How different is the current version of Pusher compared to your initial launch?

Our first beta launch was a pretty flaky MVP in the tradition of the Lean Startup. I firmly believe that testing the market fit is incredibly important at the early stage…
Max Williams (Pusher)

Max Williams
Pusher

You have quite a background in startups! Tell us how you got to be where you are now.

I’ve had hits and I’ve had misses. You definitely need the misses to enable the hits. Never dread or lament a miss, it will be your biggest learning…
Kate Hiscox (Bablingo!)

Kate Hiscox
Bablingo!

You have had a string of successful tech startups in the last ten years. What do you wish you’d have known ten years ago that you know now?

Apparently it was Oscar Wilde that said: “Nothing that is worth knowing can be taught.” Some things you’ve just got to learn the hard way…
John Dennehy (Zartis)

John Dennehy
Zartis

How long did it take to put together mob.is.it?

Well, it started as an experiment in Sencha Touch back in March 2011 and the official launch date was September 21st…
Silvio Porcellana (mob.is.it)

Silvio Porcellana
mob.is.it

Any big clients on your list?

YouTube, MTV, Mint and Kayak are just a few of our “household name” clients. Four of the top ten Pages on Facebook are using PageLever right now…
David Turner (PageLever)

David Turner
PageLever

How would you describe Founder2be in under 50 words?

Founder2be is the match.com for finding a co-founder.…
Oliver Bremer (Founder2be)

Oliver Bremer
Founder2be

What are you most excited about at the moment?

I am glad that I have enough energy and knowledge to devise and implement something new, improve existing projects, and keep moving forward. I am glad that I create!…
Dmitriy Korolev (FixOn.Me)

Dmitriy Korolev
FixOn.Me

You have some extemely impressive clients: Bank of Canada, eBay, IBM and Subaru to name a few. How difficult is it to make these big sales?

To me it’s like any other sale. I didn’t go after these clients, they came to me. This is the magic of internet. I just focus…
Peter Severin (WireframeSketcher)

Peter Severin
WireframeSketcher

What is your most effective method for finding new customers?

The most effective method for finding new customers, in my opinion, is to have them find you through search engines. Organic…
Jaco van Wyk (SnapBill)

Jaco van Wyk
SnapBill

What made you decide to start working on PicYou?

Our team has been been passionately building media related websites including ImageBam, a global top 500 site hosting over 100 million…
Ivan Wong (PicYou)

Ivan Wong
PicYou

What made you decide to start working on ResumeBaking?

More than four years ago when I decided to change my job I started writing my own resume. On the Internet I found lots of…
Sergei Pochinok (ResumeBaking)

Sergei Pochinok
ResumeBaking

What made you decide to start working on Pegby?

As a software developer, over the years I grew more and more dissatisfied with the tools that were available…
Stephen Starkey (Pegby)

Stephen Starkey
Pegby

SingleHop has revenue in the region of $20 million. You grew 673% in 2008, what are the principal factors that have lead to your continued and rapid success?

We have always focused on being different from our competition. Our marketing, websites and products all reflect a strong desire for differentiation. Being different is hard in this business…
Dan Ushman (SingleHop)

Dan Ushman
SingleHop

Which technologies are powering iaza?

The iaza stack is LAMP. The image-processing code itself is a hodge-podge of open-source stuff written in C, plus some proprietary C code, plus some shell scripts. The servers themselves…
Christopher Minson (iaza)

Christopher Minson
iaza

How difficult was it creating an iPhone version of Domainr? Do you have plans for an Android version?

How our iPhone app came to be is actually a great story — we got an email out of the blue from a guy named Sahil (@sahil) who loved Domainr and…
Eric Case (Domainr)

Eric Case
Domainr

What advice would you give to your past-self 5 years ago?

Keep it simple and do not try to do too much. Business is always going to be a rollercoaster, otherwise it’s not fun, but keep it simple and focus on the one, two or three things…
Toby Hunt (ideapi)

Toby Hunt
ideapi

What is the biggest hurdle you have faced or are still facing?

Our audience does not search for recruitment software. Consequently, it is harder to reach and educate them of how we can be useful. We are currently working on ways to…
Girish Redekar (Recruiterbox)

Girish Redekar
Recruiterbox

How did you come up with the name?

My wife and I came up with it over a bottle of Malbec. We had to buy the name from one of those crazy squatter sites, and I think it was about $1,000. But I like the…
Angus Bradley (safedrop)

Angus Bradley
safedrop

How is work on NewsCurve split between you and Slobodan Utvic?

I’m responsible for something that’s lately usually referred to as “customer development”, in other words the sales/business aspect, while Slobodan handles product…
Boris Krstovic (NewsCurve)

Boris Krstovic
NewsCurve

Otipo is a five person team, how is work distributed?

We work like a SWAT team – each trying to do his best and assist one another. We do have clear ownerships but we are trying to be…
Shay Mandel (Otipo)

Shay Mandel
Otipo

How and when did you come up with ThankThank Notes?

Our first company, Cubit, sends handwritten thank you notes to new subscribers. It was important to us to send a remarkable…
Anthony Morales (ThankThank Notes)

Anthony Morales
ThankThank Notes

How long did it take to put together PhotoBattle?

I actually built & launched the first version in about one hour — I literally did it over my lunch break at work one day. I tweeted…
Kyle Fox (PhotoBattle)

Kyle Fox
PhotoBattle

What made you decide to start working on JobGizmo?

The idea of a job hunt organizer came to me back in 2005. I was in a continuing education program, trying to expand my web programming…
Avery Smith (JobGizmo)

Avery Smith
JobGizmo

Building a community isn’t easy, how are you getting people on board?

We are trying to get some exposure on sites and food blogs. We also suggest users to share their recipes on social networks. I think social spread…
Matteo Alessani (Recipefy)

Matteo Alessani
Recipefy

You’re an investor in a number of startups. Do you prefer investing?

I enjoy helping ambitious entrepreneurs and high-potential businesses succeed. My heart is really for people who start things. That’s why…
Kristian Andersen (TinderBox)

Kristian Andersen
TinderBox

How long did it take to put together Getquantify?

Getquantify is only in its first version and there is lot more coming. I have been designing the application for couple of months, mainly…
Roman Leinwather (Getquantify)

Roman Leinwather
Getquantify

Has Fatpaint got the feedback and growth you expected since launch?

We had a difficult first year and are still struggling to pay the bills and get the attention we fell we deserve. We did not have much success so far in…
Mario Cavalcanti (Fatpaint)

Mario Cavalcanti
Fatpaint

Chris Cardell