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Chris Cardell

Interview with Jerome Ternynck (SmartRecruiters)

SmartRecruiters is the social hiring platform.

I interviewed Jerome Ternynck, SmartRecruiters founder to find out more. This is the hundred and ninety second in a series of DW startup interviews. Big thank you to Jerome!

How would you describe SmartRecruiters in under 25 words?

The Hiring Platform. Everything you need to source, engage and hire top talent.

If you could go back to 2010 and start-up SmartRecruiters again, would you do anything differently?

I see the startup world as an accelerated learning course so, yes there are several things that I think I would do differently in retrospect. However, if you would have told me in late 2010 that I would end Q1 in 2013 with 36,000+ customers who have created 177,000+ jobs, I may not have believed you.

You’ve received $5M in venture capital, how long did it take to secure the funding? What was the process like?

It is a good time to be an entrepreneur. With the right plan, fundraising is not difficult. Fundraising is not about convincing people, it’s about finding the other innovative believers. Upon moving to San Francisco, I networked and met about ten VCs for our Series A. Eights weeks after introductions, we were backed by Mayfield.

Over 36,000 businesses use SmartRecruiters, which marketing channels have you had the most success with?

Our philosophy is results driven. How we have grown: (1) build an awesome product, and (2) share remarkable content. Above all else, product comes first. The resource and development team is two thirds of our company.

If you are going to subject people to marketing messaging, it should be content that will help their lives, even if they decide not to use SmartRecruiters technology. This customer first mindset is why so many practitioners and influencers want to contribute to the SmartRecruiters blog. The SmartRecruiters blog has published 400 posts from 75 different authors. Resourceful advice around a great product makes every dollar spent quite viral.

Frankly, an awesome product in a big market doesn’t need much marketing. With that said, “More, Faster.” We recently started some demand generation campaigns, and are actually hiring a Director of Demand Generation. So if you know someone interested in generating demand for a great free software that is already organically disrupting a massive industry, give me a call.

You employee over 30 people, have you had any difficulties in finding talented developers and managers?

No. We use our own platform to source, engage and hire people so that’s been easy. On the tech side, our development team is in Krakow, Poland, and we really are a major player in bringing the San Francisco Startup scene to Krakow. Every time we host a meetup (part of our SmartUp Series), over a hundred developers come to our office and leave wanting more.

What is the biggest hurdle you have faced or are still facing?

You can never iterate fast enough. There is also more data to learn from.

What is your primary focus in terms of new developments at the moment?

We want to continue to execute on our vision to make hiring top talent easy.

We just opened a marketplace for recruitment agencies to seamlessly connect customers to the best recruiters at the best terms. Later this year, we’ll be launching an assessment center to integrate assessments for any type of work at any type of company. Recruiting is increasingly a science. Know who fits.

You have offices in San Francisco and Krakov, how do you deal with time difference?

Mamy skype codziennej.

Where do you see SmartRecruiters in 5 years time?

The goal is to eradicate unemployment.

Realistically, having empowered businesses to create several million jobs, and continuing to build an online labor market that is much more effective to the one in real life.

What advice would you offer to any soon to be startup founders out there?

Hire top talent, and then everything else will work out.

Can you convince the reader to start using SmartRecruiters in under 50 words?

Give us a try for next hire, you’ll see.

Finished reading? Check out SmartRecruiters!

This entry was posted on Friday, April 26th, 2013 at 5:59 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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