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Chris Cardell

Interview with Grégory Lefort (Azendoo)

Azendoo is a social task management solution.

I interviewed Grégory Lefort, Azendoo founder to find out more. This is the hundred and seventy fifth in a series of DW startup interviews. Big thank you to Grégory!

How would you describe Azendoo in under 50 words?

Azendoo is web and mobile teamwork application. Built as a collaborative task management solution, Azendoo is designed to make your work much better, faster and easier to achieve. We help our customers reduce their email and get things done.

What made you decide to start working on Azendoo?

Are you normally pleased with the amount of work you actually accomplish in a week vs what you planned on doing? Probably not. The reason why is that you spend less time getting things done and more time reading or writing emails, looking for information and staying in sync with your teams, partners, boss, etc.

Plus, typical enterprise software is boring, cumbersome and outdated. Azendoo breaks the rules and defines new collaborative applications: web, mobile and intuitive.

How long did it take to put together the initial version?

It took us 6 months to put together a minimum viable product. We were extremely pleased to share the Azendoo beta with our very first users. From day 1, they helped us shape our application to bring an awesome value to teamwork.

6 months after that, Azendoo was officially launched. We still work hand in hand with our rapidly growing user base and Premium customers. Recently, they asked us to combine Azendoo with Google Apps, Evernote, Dropbox and Box. Naturally, their wish was our command, and we developed it right away.

What is the story behind the name Azendoo?

Our ambition is to reinvent how we relate to our work. We develop a better way to make an impact as a team.

The name Azendoo is a summary of our vision, of how we see the work environment moving forward: Agile, Zen and productive (A-ZEN-DOO).

Why did you decide to offer a free version for up to 5 users?

We intend to disrupt the collaboration application market with a brand new way to let people organize and manage their work together. We know that our innovations and our visions are spot on. The best way to prove that is to let people sign-up, try it out and share it (if they are happy with our application of course). Since we are a collaboration solution, we had to let people build teams, many of them, free of charge. That’s exactly what we did by offering up to 5 free users, per workspace, for as long as they want.

We also believe that selling software for insane amounts of money, before proving or delivering value, is wrong. More and more employees will introduce software to the business place. That’s how we penetrate our target market: we let personal use proliferate and evolve into professional use.

That way, with Premium features like admin and project functions, we’re in a great position to propose Azendoo to larger teams and organizations that already get a great value from our application.

Who do you see as your target audience? How are you reaching them?

We’re fundamentally a B2B company, even if our communication resonates to our personal lives. Our sweet-spot is small and medium businesses, even if we often get called on by larger organizations. We see a lot of these companies signing-up to Azendoo so that they can get work done in teams and enjoy a network of users in 160 countries.

SMB’s usually have no objection to SaaS and are already avid users of web partner solutions like Google Apps, Evernote, Box or Dropbox. Our subscription pricing (4€/user/month) is well adapted to these types of companies and enables our customers to only pay for what they use.

In terms of usages, we’ve been blown away by the many ways our users benefit from Azendoo; be that in Marketing, Sales, R&D, or admin in every type of business sector.

You employee over 10 people, have you had any difficulties in finding talented developers?

Finding talent was tough in the beginning when Azendoo was relatively unknown and a risky choice for stable employment. But that handicap turned out being an advantage. The people that we managed to attract were not only great developpers, but also entrepreneurs. They saw the opportunity to grow with and to be a part of our story.

After that, it became much easier to build our team because great people attract talent. Today, we have an awesome group of people that’s certainly our biggest asset.

Do you have any new features in the pipeline?

We have so many ideas to make Azendoo even greater, a lot of them coming from our users, that we almost don’t know where to start.

We’re working towards integrating even more of your favorite apps, like cloud storage, business apps, etc.

We want to focus on making your work easier. Mobile platforms are on our priority list for the coming months. We already have a mobile and tablet app, but we’re working on some great ideas to improve them.

We’ve just released a brand new interface that makes overall navigation easier. We want to continue to invest our time and effort shaping a solution that stays simple, beautiful and useful from day 1.

Do you use Azendoo within your own organisation?

Absolutely! We used Azendo as soon as it was operational. How can we claim to improve everyone’s work-life if even we are stuck in emails.

Using Azendoo enables us to be more agile and share objectives in the best possible way, which is the key to our company.

Also, being our own customer helps us spot issues or find new ways to improve our application.

Can you convince the reader to start using Azendoo in under 50 words?

You’re seconds away from saving lots of time for you and your company, every single day. We’re talking about months of saved time at the end of the year!

For the rest of your time at work, you’re back in control, more focused and more efficient.

Finished reading? Check out Azendoo!

This entry was posted on Sunday, March 31st, 2013 at 9:54 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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