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Chris Cardell

Interview with Ori Guttin (ViewBug)

ViewBug is a community built around photo contests.

I interviewed Ori Guttin, ViewBug founder to find out more. This is the hundred and sixty second in a series of DW startup interviews. Big thank you to Ori!

How would you describe ViewBug in under 50 words?

ViewBug is a creative community with the world best photo contests. Members participate in contests with the coolest brands and awesomest judges, gain recognition and exposure.

How did you meet co-founder Jimmy Lozowski?

We have known each other for over 25 years! We went to University of San Diego at the same time and that is when we started the conversations about the ViewBug idea.

Was photography one of your hobbies pre-ViewBug?

Yes! I have always loved taking photos. Photography has been my passion for a long time, I tried to always carry my camera with me in case the perfect shot would be just around the corner.

How different is the current version of ViewBug compared to your initial launch?

The current version is very different – we are constantly working on improving the user experience and on giving the photographers more exposure and tools to get recognition.

We now centralize all the contests in one area for easy access and management of the photo submissions.

Who do you see as your target audience? How are you reaching them?

Our audience is any individual who is passionate about photography – enthusiast photographers are the perfect match for ViewBug!

Do you have any features in the pipeline?

Yes! We are constantly launching new features oriented towards the photographers and the brands that are running photo contests.

How much time do you spend working on ViewBug on an average day?

We spend a lot of time working on ViewBug, our priority is to give the best product and service to our members, if that means putting in 10 hour days then we do it…

How do you differentiate yourselves from your competitors?

Our strength is photo contests, we offer the best opportunities for photographers to be creative and get exposure. Our contest platform allows our members to participate in different opportunities and experiment with their creativity.

Have you had any failures and what did you learn from them?

We have had failures. It is important to learn from the failures and use them as a learning experience… each failure is followed by a success story!

What advice would you offer to any soon to be startup founders out there?

Do not be afraid to fail… follow your dreams and be persistent. Work hard and never lose focus of your main goals and the goal of your company.

What are you most excited about at the moment?

We are very excited about our growth – we are increasing our user base as well as the number of companies that are partnering with us to run photo contests on ViewBug.

Finished reading? Check out ViewBug!

This entry was posted on Sunday, March 10th, 2013 at 7:40 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



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