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Chris Cardell

Interview with Daniel Sternlicht (Compare Ninja)

Compare Ninja is an online tool for creating beautiful HTML and CSS comparison tables.

I interviewed Daniel Sternlicht, Compare Ninja founder to find out more. This is the hundred and forty third in a series of DW interviews. Big thank you to Daniel!

Describe Compare Ninja in under 50 words.

Compare Ninja is a great tool for site owners to spice up their website with beautiful comparison & pricing tables. Compare Ninja has a lot of great features including a CSV to HTML converter, dozens of table skins, analytics tools and more.

Describe yourself in three words.

My name is Daniel Sternlicht and I’m a highly motivated Front End Developer with a great passion for UX and Web Design.

How did you get into web design and development?

Well, my engagement with web design started a few years ago while I was active in forums as a signature designer – you know – the small images with your super cool nickname under each message you left.

After I discovered that I was in love with graphic design I thought it might be a good idea to become a professional web designer and make some money out of it. Only a few months after I started to work at my first job I read a few informative articles about why web designers should also have web development skills – which actually brought me to develop front end technologies while designing in my spare time.

What made you decide to start working on Compare Ninja?

I designed and developed a lot of websites and noticed that every time, the most annoying thing in the process is designing HTML tables with CSS. I saw a need and decided to provide a fast solution for this issue.

How long did it take to put together Compare Ninja?

The first version of Compare Ninja was released one year ago and it took me just 1 month to put it together. However, it was a mess. So I started the whole process again which included a redesign, more functionality, premium features and more – 2 months of hard work.

What was technically the most challenging part of developing Compare Ninja?

A few weeks ago I got a very exciting opportunity from Wix to develop an App for their App Marketplace. It was a very complex task which included an integration with their API, developing a custom product for Wix’s platform and I had to complete it in less than 3 weeks for their App Market launch.

What technologies have you used to build Compare Ninja?

I based the back end of the service on PHP & MySQL which was a great decision because it has great support, documentation and community. The front end based on HTML5, CSS3 and JavaScript (with jQuery).

How do you make money from Compare Ninja?

Compare Ninja also has premium only features. Those features including a CSV to HTML converter, premium table skins, unlimited rows and columns per table, ad-free tables and more… the price is very low and totally worth it :)

Has Compare Ninja got the feedback and growth you expected since launch?

It has grown better than I expected – the platform has already generated more than 15,000 tables for more than 8,000 users!

What other projects are you working on right now?

I have another project called youRhere. It’s a Chrome plugin which allows you to mark your article reading progress by just clicking it. The plugin was released a few months ago and has been installed by over 4,000 users.

Name 3 trends that excite you.

1. HTML5 & CSS3.
2. API’s – the best thing that the web can offer developers.
3. Google – they do amazing stuff.

What one piece of advice would you give to someone starting up?

Don’t think. Act!

I mean, almost everyone has an idea that can change a small piece of the world. Why not act on it?

Can you convince the reader to start using Compare Ninja in under 50 words?

If you’re a site owner that needs to create a comparison table for you website and fast – there is no better way to do it other than Compare Ninja :)

Finished reading? Check out Compare Ninja!

This entry was posted on Wednesday, November 28th, 2012 at 11:44 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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