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Chris Cardell

Interview with Cathrine Andersen (CanvasDropr)

CanvasDropr is a visual collaborative web based application – a virtual meeting table.

I interviewed Cathrine Andersen, CanvasDropr co-founder to find out more. This is the hundred and thirty third in a series of DW interviews. Big thank you to Cathrine!

As you put it, CanvasDropr is like Google Docs for images and videos. Tell us more.

CanvasDropr is a visual collaboration tool. Imagine how many people and companies use text based co-editing and collaboration tools like Google Docs every day. Now think about many people work not only with text but also need to work real-time across distances with visuals such as images, videos, Photoshop files, etc. CanvasDropr makes that possible; a virtual meeting table where you can see everything your collaborators put on the ‘table’ and where everyone can comment, edit and draw, etc. at the same time.

What made you and co-founder, Christian Rasmussen, decide to start working on CanvasDropr?

Christian and I started working on CanvasDropr in the summer of 2011 – we were both done with university and doing consulting jobs. We were quite bored in our jobs and wanted to do something great. Christian had been working on a prototype for CanvasDropr for some months and asked me whether I was up for working with him on that project. I was psyched and we talked about everything for a couple of weeks, bought two tickets to go to Hong Kong and South Korea to start testing it around universities and schools. It’s safe to say that our core target group has changed a bit since then but this served as a great kick-off for CanvasDropr and a good place to test and get feedback.

How long have you known your co-founder Christian?

Christian and I have been friends for 6 or 7 years already and therefore we knew each other quite well before we started doing business together. This has been very valuable in this rollercoaster ride that we’ve been through together :)

With feedback from both consumers and businesses, you have undertaken a total redesign and rethought the concept and product over the last few months. How different is CanvasDropr from first launch?

CanvasDropr has changed A LOT in the past year. CanvasDropr started out as an easy way to exchange images and videos real-time in private or public. We tested the early alpha version around universities in Asia and that’s where we got our very early traction and feedback. Until December or so we were working with these initial users and everything we kept hearing was how this platform would be so useful as a collaboration platform for more professional use. After a while we simply had to react – companies were calling us up asking specifically if they could use it for real-time visual collaboration. Some of our very early thoughts included the potential use for both private, business and educational purposes but it was too broad to start out with.

From January we started working with a number of companies and included the feedback from the many early private users who had been testing the platform early on and released a complete make-over of CanvasDropr in late April 2012. With the new CanvasDropr it seems we’ve hit something that truly solves a pain for a lot of professional users and we’ve increased user signup and retention remarkably. It’s tough to change the product so drastically and to pivot in this way but for us it was certainly a great decision! Apart from hitting a sweet spot with business users, we’ve seen a rapid increase in the edu space; both K-12, post-graduate and among both teachers and students.

What was technically the most challenging part of developing CanvasDropr?

This question is best answered by Christian, Co-founder and CTO. One critical and complex part of CanvasDropr is the synchronous behaviour and the protocol to ensure this real-time experience. The team has been working non-stop to optimize the experience. Furthering the cartesian coordinate system built as the backbone of each canvas was a major challenge in the development of CanvasDropr. The team built CaRTS, the Cartesian Real-Time System, which is a unified generic communication protocol to ensure a solid and sound visual representation on each user’s screen.

What do you wish you’d have known 5 years ago that you know now?

5 years ago I was 19 years old and I had just started studying business administration. I didn’t know what a startup was, I didn’t know anything about the stuff we’ve been working with for the past year and a half. Looking back maybe a year from now there’s a lot of things that would have been useful to know. The most valuable lesson that we have learned is how important it is to work systematically with user feedback in order to avoid developing features in the wrong direction. When we started working with cohort charts, measuring use and implementing a feedback loop in the development process, we quadrupled user retention over 8 weeks.

Have you picked up any tips from other startup founders?

We’ve learnt a lot from Dropbox founder, Drew Houston and the experiences he’s shared (e.g. on Slideshare) about learning from users, measuring the right things, maximizing viral effects and much more.

What are you most excited about at the moment?

We just took the leap over the great pond and are currently based in the San Francisco Bay Area and are really excited about the new opportunities this (still temporary) move brings along.

Can you convince the reader to start using CanvasDropr in under 50 words?

If you ever needed a tool to show people something visually over a distance or work with people located in different places around the world on text, images or video then CanvasDropr is your new favorite tool.

Finished reading? Check out CanvasDropr!

Interview with Paul Brown (evemi)

evemi is an interest based social website for meeting new people.

I interviewed Paul Brown, evemi founder to find out more. This is the hundred and thirty second in a series of DW interviews. Big thank you to Paul!

Describe evemi in under 50 words.

evemi is a fun social message board for following the things you love and connecting to new people.

Tell us a bit about your background. What made you decide to start working on evemi?

I guess my main reason at the time was to learn how to code, one year ago I knew nothing about developing and only had a little design experience. As evemi took shape it turned into an experiment for me. I got curious to see if I could create a platform to connect new people through a shared love of design, tech or anything.

As you say yourself, evemi’s interest based idea is nothing new. Recent attempts, from other interest based social networks, haven’t performed as well as expected. How does evemi plan to gain popularity and have the success that others haven’t?

We see evemi more as the ‘forum re-designed’ than as an interest based network. I used to spend a lot of time on forums, they are the thing we all grew up on and loved in the good ol’ days of the internet. I think with social networks (and interest based ones) these days they are heavily focused on self expression and keeping you connected with friends, not really doing what forums used to do.. I miss the old days of hanging around in small forums and having meaningful discussions with random people – I think this is a bit lost these days and I think if we can capture the essence of the forum in evemi we have a good chance at being fun and useful for a lot of people.

Who is the team behind evemi and where are you based?

The team is tiny. I do the design and development, my girlfriend Kate helps out with the community and I have a good friend Matt that helps with product advice, but the majority of evemi comes from me (and lots of tea to keep me going!). We are based in Leeds, UK.

How did you come up with the name?

The original concept of evemi was a site that is ‘everything for me’ so it was kind of a shorter version of that.

What technologies have you used to build evemi?

PHP and MySQL.

How do you plan to monetize evemi?

Right now I am loving working on evemi, it really is my passion. I am keeping focused on improving evemi and not so much on monetizing – I want the product to be awesome before I even start to think about anything like that.

Do you have any new features in the pipeline?

Soooo much in the pipeline. There are lots of things we are getting rid of and lots of things we are adding. At the moment I am working on some major improvements to the mobile web app and then there are some big changes coming to the site along with Android and iPhone apps.

What’s the startup scene like in Leeds?

Hmm, sometimes I think that ‘I’ am the startup scene in Leeds because I don’t think there is too much going on here.. I am sure there are other startups in Leeds and I am always trying to reach out and find them, I guess it is sort of my side project to stir things up in Leeds and find other people like me working hard at something.

Where do you see evemi in 5 years time?

I see evemi as beautiful, popular, unique and a lot of fun – even now, so I hope that in 5 years time we are still doing just that and continue to connect new people around the world and hopefully add a tiny little bit of happiness to lots of people’s lives every day, that would be really cool.

What is the biggest hurdle you have faced or are still facing?

The biggest hurdle so far has been in communicating just what evemi is to people. I think a lot of people on first impression think it is just like instagram/pinterest/facebook/etc/etc, I know evemi is totally different but my biggest hurdle and something we are working on all of the time is in trying to clearly communicate why evemi is unique and why people should come along and give it a go.

What is one mistake you’ve made, and what did you learn from it?

I made the classic mistake of waiting a little too long before we opened up for beta. evemi is only the second website I have ever made, so I think I really wanted to make the right impression to my family and friends and wanted to show a polished product when really I should have just put my ‘first draft’ live to start getting feedback from the start. It is amazing how much a product develops once you have real people playing with the thing you have built, it is only then that you find out what is good and what sucks.

Which entrepreneurs do you most admire?

My dad. My dad is an amazing mechanical engineer and has run his own small engineering company for 14 years. He has taught me so much about engineering, business and life, I am always learning from him.

What one piece of advice would you give to soon to be startup founders?

Start making something. There are so many ideas that float around and never get built. I had an idea and just started making it on day one, so many people dream but few work on turning the dream into a reality – stop thinking and start making something.

What are you most excited about at the moment?

At the moment it is really exciting watching the community grow. evemi is still really small and sort of finding its feet but it is really cool every time someone new comes along and gets involved.

Good luck with the site Paul! Finally, can you convince the reader to sign up to evemi in under 50 words?

Request an Invite and I will give you $100… or maybe a nice personal email to say thank you! We are only letting a few people in right now whilst we are in beta but you can sign up for early access now.

Finished reading? Check out evemi!

Interview with Ilija Studen (activeCollab)

activeCollab provides platform for planning, progress tracking and communication.

I interviewed Ilija Studen, activeCollab founder to find out more. This is the hundred and thirty first in a series of DW interviews. Big thank you to Ilija!

Give us the elevator pitch for activeCollab.

activeCollab is a project collaboration platform that works great for small companies, as well as teams within larger organisations. Apart from a rich, balanced feature set, what makes activeCollab different is its open nature. You can host it by yourself, even within your own network, study the code (it’s open) and extend and modify the system.

What’s your background?

Programming mostly. I wrote my first program when I was 12, in Basic on a Commodore Plus/4. Then PCs came and I got into games. One of my favourites was the original Deus Ex, which resulted in our company name several years later (the final level is in Area 51).

When I was 17, I got interested in programming again and started building applications in Borland Delphi. That was my hobby and my first exposure to “serious” programming. I was so into software that I started a small website where I reviewed Windows shareware applications. That was my first experience with web publishing and it eventually led me to PHP and programming for the web.

After secondary school, I got into university and studied mechatronics for 2+ years. Somewhere around that time I started freelancing and eventually dropped out of university. It felt like a “bad investment” because I didn’t want to spend another 3 years learning about something that didn’t interest me and I didn’t see it as my future calling.

What made you decide to start working on activeCollab?

During my early twenties, I was freelancing and that eventually led me to project management. I needed a simple system to keep track of things that I was working on, so I wrote my own implementation of Basecamp functionality as a fun side project in 2005. Things like that happen when you have a lot of free time and find something interesting to work on.

Rewrite of that system eventually became activeCollab in 2006. Starting a company and selling a product was not an option because I was too scared (had no business or product management experience, had limited amount of money, all of that sounded like too much responsibility etc), but I couldn’t just let it rot on my disk. Eventually I released the system under the terms of open source license in hope that it will be useful to someone and that it will be a great learning experience for me.

That turned out to be a big mistake. activeCollab was well received by online media and it got really popular within weeks of launching. All of that was exciting, but it led to one of the most miserable periods of my life. Quickly I learned that I am the worst employee that you can ever have (I had a day job at the time), poor open source project maintainer and horrible team player. Everything was wrong and my life at that point was like Windows – it desperately needed a restart.

My roommate and I started A51 in spring 2007 with a simple goal: rebuild activeCollab from the ground up (new framework, new interface, new functionality), offer it to people and charge for licenses. Instead of having a mediocre open source project that made ME miserable, WE went to build a software company that we wanted to work for.

October 5th we celebrated five full years since the first commercial version of activeCollab was released. It’s been a fun ride so far (with ups and downs, of course), but we still have a lot to offer.

activeCollab is used by over 10,000 businesses and organizations. Any big clients on your list?

Yes, check our homepage.

Is Serbia a good place to be based? Does it have a large startup community?

I don’t see why it wouldn’t be. Compared to some environments, there is way less money floating around, there’s no big entrepreneurial community, financing is hard to get etc, but who cares? These things make starting up a company easier, but not having access to them does not make things impossible, just different. In a sense, starting up in a place like Serbia forces you to get the basics right:

1. attract and impress customers, not investors;
2. money’s not free, so make sure that you build a sustainable business;
3. local market is small so start thinking regionally or globally from day one;
4. taken advantage of the fact that you have a different background (and perspective) than other companies.

What we need the most, we have: talented people eager to do some great work. The Internet opens a whole new world of opportunity that the previous generation never had: to learn, to create and to offer what they’ve done to the rest of the world, easier than ever before.

What technologies have you used to build activeCollab?

activeCollab is built on top of a standard PHP stack. You can use any OS and any server that can run PHP, hook it up with MySQL database and you are good to go.

PHP has been a punching bag lately (some purists are almost insulted by the fact it’s around and so popular), but that’s irrelevant in our case. The important thing is that customers find the platform convenient and easy to set up and use.

How much has your initial vision changed since first launch?

My personal goal hasn’t changed much – it was always about good software. With time I learned that some things work better than others, and adjusted accordingly, but it’s still about building software and enjoying the process.

Strange thing is that open source felt like a second full time job and I ended up completely burned out within a couple of months. On the other hand, something that pretty much everyone would consider to be a job (working in an office, sometimes staying in late or even working on weekend, having meetings now and then etc) doesn’t feel like one.

Basically, the goal is the same, but work is less stressful and we are way more productive this way.

Do you have any new features in the pipeline?

Of course, we are always working on product improvements. One of the few “policies” that we have is that we do not discuss upcoming features until they are built and available for testing (in form of beta release).

Back in 2006 and early 2007, when activeCollab was open source project, I spent a lot of time discussing various features and approaches with other community members. Simple fact is that good software is not built by talking, but by prototyping, experimenting, coding; iteration after iteration.

Also, when you sell software, any early discussion is a promise in a way. We want our customers to make purchase decisions based on features that are currently available, not based on promises. Additionally, we will ship only features that we are satisfied with, and you can’t always know if something will work until you build it and see it in action. If you promise something, and later on see that it doesn’t work well, it’s really hard to drop it from the product.

As a company, we realised this early on and agreed not to public discuss any upcoming features that are not yet part of the product. After 5 years, we still feel that that’s one of the things that we got right.

I hear you offer your employees a home cooked lunch in the office every day! Is activeCollab a close-knit team?

Yes, we have a cook who prepares a meal for us every day. It’s common for companies to have cantinas and prepare food for their employees (many companies that I admire do), but our employee #5 was a cook. Most companies grow a lot bigger before they decide to do that.

For the first four years, lunch was the only type of meeting that we had. Now we have one “formal” meeting every two or three weeks, but everyday discussions happen in the hallway, over a cup of coffee or during lunch.

But you are right, there’s something deeply human about sharing a meal with a group people. We are social beings and food brings us together. I’ve been traveling a bit and you can see that everywhere.

What do you wish you’d have known 5 years ago that you know now?

I wish I learned to say “No” to work earlier. During open source days, it was always “Yes” and it led to complete burnout within a couple of months.

Not all work is good work, and not every feature is welcome or urgent. What I learned is that you can incrementally grow and improve, while having a fulfilling life and enjoying stress-free productivity.

Where do you see activeCollab in 5 years time?

In 5 years activeCollab will turn 10. What I like to imagine is activeCollab as the oldest kid in a family of successful products: mature, well rounded, stable and balanced.

What is the biggest hurdle you have faced or are still facing?

Something that we wanted to do for a long time, but still haven’t managed to is to build and ship a second product. I think that we finally have a solution for that problem built into activeCollab 3, but we still need to actually ship the second product to prove me right.

Apart from that, a problem that we constantly face is the fragmented nature of the platform we target. There’s a lot of ways you can configure a stack that PHP runs on, and supporting all of the variations can be quite challenging sometimes. Still, the ability to host activeCollab on your own server is one of the things that make us different from our competitors, so these challenges simply come with the territory.

What are you most excited about at the moment?

The simple development process that we have, and where it can lead us in years to come.

Back in May we reached an important milestone: activeCollab 3. Now that it’s out, after 2+ years of development, we can FINALLY bring enhancements and new features in much shorter iterations.

Frequent, incremental releases make all the difference. The team is happier because their work gets in front of the customers in a matter of days. Customers are happy because fixes and new functionality is not something that they need to wait months for.

… and I am happy because features and enhancements that we ship like that really add up. Since the new year, when the first beta of activeCollab 3 was released, we shipped 30 releases that cover thousands of tweaks, fixes and enhancements. Thousands!

Can you convince the reader to start using activeCollab in under 60 words?

activeCollab is a balanced project collaboration solution that features strong invoicing and time tracking components. The source code is provided and you can host the system on your own server. There’s no vendor lock-in, monthly fees or per-seat charges – pay once and use the product as long as you want.

Finished reading? Check out activeCollab!

Interview with Chuck Longanecker (Hello Bar)

Hello Bar is an unobtrusive yet engaging web toolbar that sits at the top of your website.

I interviewed Chuck Longanecker, Hello Bar founder to find out more. This is the hundred and thirtieth in a series of DW interviews. Big thank you to Chuck!

How would you describe Hello Bar in under 50 words?

Hello Bar is a simple notification bar that sits on the top of your website and drives clicks to your most important content.

How would you describe yourself in one sentence?

Driven, optimistic and focused on having fun as a design entrepreneur.

Tell us how it all started – where did your vision for Hello Bar come from?

As a user experience company, we are always striving to make the web experience better. We asked ourselves, “What is the minimum goal of any website?” The answer that we came up with was “To deliver a simple message and call to action.”

Since all websites are different, we wanted to offer an unobtrusive, yet highly noticeable and consistent way to deliver a message and call to action. At the time, we really only had flash bars within web apps to confirm your changes were saved or to update you on downtime…etc. We figured this medium could be transferred to marketing websites and Hello Bar was born.

How long did it take to put together Hello Bar?

We built the first version of Hello Bar in 2 weeks. After that, we spent countless hours of design and scaling optimization.

What was technically the most challenging part of developing Hello Bar?

Figuring out how to use WordPress to build a website and optimizing both the bar serving platform and statistics once we started serving 20MM+ bars a day.

What made you sell Hello Bar in June 2012?

We never planned to sell Hello Bar, however, we started to receive offers and realized that an acquisition would fund bigger and more impactful projects for the design of the web.

You are founder of SlideDeck and digital-telepathy. Tell us more about these companies.

digital-telepathy is a user experience design company and the mothership for all our projects and UX clients. We employ about 20 designers and developers with the goal of improving the design of the web with our products and services. Most of the products come from the DT Labs division. We perform a lot of experiments with new ways to interact with web content and eventually build products from them.

SlideDeck was the first official product from DT Labs. We built SlideDeck to allow people to better tell their story on their website. It was one of the first sliders to be built and sold with jQuery and WordPress. We now have over 250,000 users and counting.

Do you think entrepreneurs are born or made?

Born and developed over time. It takes a bit of crazy and a lot of experience to be an entrepreneur. You are driven by something different than most people and I don’t think you can make that.

You could only afford to pay yourself $300 a month when you first started out. What kept you motivated?

I had some of the most fun in those times. I had good friends, lived in sunny San Diego and I got to make things up for a living. As they say, the best things in life are free.

You co-founded TEDxSanDiego. What is the most inspirational TED talk you have seen so far?

You can’t go wrong with any of Sir Ken Robinson’s talks. But I think my friend Simon Sinek’s WHY talk has had the most impact on me.

Do you have any new projects in the pipeline?

Always. We will continue to create simple website feature products and offer free versions here.

We are also working on evolving the way websites are designed so they are easier to build, use and work seamlessly on any device.

What do you wish you’d have known 5 years ago that you know now?

5 years ago, I wish I knew how to focus on the things that matter most. Life is 80% minutia, I think the secret is to focus on the things that make a difference.

What is one mistake you’ve made, and what did you learn from it?

Taking on projects just for the money. Whenever we closed on a large project without having a deep connection with the client, they have failed. We now work only on projects where we have a mutual respect and connection with the cause and client.

What web app or site could you not live without?

I love Quora. It’s much better than Googling for answers and is a blast to explore.

Name 3 trends that excite you.

1. Working within the z-axis of web content instead of opening new pages
2. An internet of things
3. Gesture based navigation

What is the biggest hurdle you have faced or are still facing?

Not raising capital. We bootstrap everything, so we have to move slower and learn to work within constraints. However, this is also our strength since we are required to fail quickly and not waste time or energy on shiny objects.

What key goal have you yet to achieve?

I’d love to make a significant historic impact with the way that people interact with web content.

Which entrepreneurs do you most admire?

Those that are irreverent, built themselves up from nothing and invented new ways of doing things – Richard Branson, Henry Ford, Steve Jobs…etc.

What piece of advice would you give to someone starting up?

Always care about what you do and don’t be in a hurry to succeed.

What are you most excited about at the moment?

Moving from San Francisco back to San Diego to work directly with our team on our next product.

What’s next?

Evolving the way we create websites and allowing anyone to become a designer.

Finished reading? Check out Hello Bar!

Interview with Justin Gehtland (Relevance)

Relevance develops software and provides consulting for start-ups and enterprises.

I interviewed Justin Gehtland, Relevance co-founder and CEO to find out more. This is the hundred and twenty ninth in a series of DW interviews. Big thank you to Justin!

How would you describe Relevance in under 50 words?

Relevance is a full-service design and development team. Our passion is to improve lives, simplify hard problems, and create software that leaves an impression. We work in Ruby and Clojure, on web and mobile, for projects tiny to enormous. We’re located in Durham, NC and the east coast.

Describe yourself in one sentence.

I’m a father, husband, founder, programmer, CEO, author, speaker, gamer, musician, skater, who has a vision for the future where technology makes things simpler.

What made you decide to start-up Relevance?

My co-founder and I had spent 12 years in the industry, and realized that we didn’t like the way software was being developed. This was very early in the Agile days, and the tools and technologies and processes in effect across the industry then were complicated, slow, ponderous beasts that led, mostly, to failure. We wanted to form a team dedicated to successful software projects – one that would seek out tools for their efficacy, not their acceptance, and would work with people who cared about their outcomes. We didn’t know it would be a consultancy at first, but that’s where we decided we could have the most impact.

Relevance has grown by 425% over the last three years and was named by Inc. Magazine as one of the 500 fastest growing companies for 2011. What are the main factors that have led to this success?

I think it is a combination of having a really good hiring process, leading us to have a team of people that can sell themselves through their excellence, and being willing to pursue projects across a wide variety of domains, customer sizes, and delivery platforms. That, and having some customers that just needed a LOT of work done.

What roles do you and co-founder, Stuart Halloway, undertake?

I’m the CEO, which means I’m involved in most areas of the company, but I have a specific focus on sales and on strategic planning for business initiatives. Stuart is dedicated to the technical research side of the company, both in pushing our technology advantages forward as well as building products, like Datomic, a database we built with Rich Hickey.

Where did you grow up and how did your interest in software development come about?

I grew up in North Carolina, both in the Research Triangle area and in Charlotte. I was a pretty standard child of the 80’s (video games, Apple II, Commodore 64, etc.) but I also had an aunt and uncle who worked at IBM. So, one Christmas, I wake up to find the original IBM PC 5150 with the dual garage-door 5-1/4″ drives sitting under the tree. Thanks, Uncle Mike! From there, I started taking all the programming classes I could in high school, and became the tech guy for everybody (the yearbook, the literary journal, etc.).

When I got to college, I took one programming class and then switched to English as my major, but I paid my way through school as a programmer. When I graduated, I was thinking I’d become an English professor, but my roommate (and now co-founder, Stuart) came home from his coding job one day with a copy of Visual Basic 3.0 and said “do something interesting with this in a week and we’ll hire you”. I’ve been in this business ever since.

Has your initial vision changed since starting up?

Yes, absolutely. When we began, our mission was to improve the way software is developed. We wanted development processes that favored people, we wanted tools that were more effective and flexible, we wanted a more creative atmosphere. Along the way, we’ve come to value the outcomes themselves just as (if not more) highly. Now, we have a focus on building systems that can have those same effects on other domains besides just software. We think a lot of the software we are forced to use in the world is soul-suckingly awful, and we want to build systems that remove awfulness from the world, not add to it.

Who came up with the name?

Honestly, neither of us can remember. We were going through a giant list of essentially random mixtures of words and numbers, trying to get one not being used in software development, and kept coming up empty. Eventually, we found out that “Relevance” was not being used in the software development space, and it was on our list because we wanted people to choose tools and technologies that were relevant to their actual problems and not just because somebody told them they had to.

You are co-author of ‘Better, Faster, Lighter Java’ which won the Jolt Award for Technical Writing, and authored eight other technical books. How did you get into writing?

As an English major, writing was what I wanted to do. I spent a long time honing my craft, and once I decided to be a professional technologist, it was essentially a no-brainer to try my hand at technical writing. I did a lot of blogging before the first book, which was a nice way to train myself.

What do you love being most – a programmer, author or speaker?

Tough question. Being a speaker has the most immediate impact – the adrenaline rush before walking to the podium, the feedback from the crowd while you speak, the interactions directly afterwards. It is always a blast in the moment, but those moments fade. You have to keep having them, and the travel is hard.

Writing can have a more lasting effect, but is substantially more taxing to do. And the written word can go stale pretty fast, especially in the realm of technology. So even though I love the process of writing, the feedback cycle is really long and sometimes the resulting artifacts have a pretty short shelf life.

Writing code is a great middle ground – you get the immediate feedback of seeing the code running and working with customers to get their feedback, and if you are good AND lucky, the resulting system may be working in the field for a loooooong time.

So, depending on what I’m looking for, it could be any of the three.

What do you wish you’d have known 5 years ago that you know now?

Never sign a seven year lease.

Did you expect the feedback and rate of growth that Relevance has experienced?

No, not at all. When we started, we always said that there would never come a time when we would be bigger than 10 people. Then that became 15. Then 20. Now we’re at 40 (with an alumni network of another 10 or so) and that is just crazy to me. Stuart recently found out that the average size of American companies has been declining recently, and in 2011 passed us going the other direction, which makes us larger than average. Wasn’t expecting to ever be in that position.

Among your clients are Best Buy, AOL, IBM and the BBC. How did you land such large and high profile clients?

Some of them came from personal networks; when you speak as often was we did early in our careers, you meet a lot of really interesting people. Those people often call you up when you least expect it with crazy opportunities.

Some of it was more traditional – an RFP goes out, it ends up on your desk, and you win the bid.

And some if it was just hustle, figuring out if somebody was doing something cool and trying to find a way to get involved.

A lot of our relationships with larger organizations started as training gigs, helping their teams come up to speed on technologies or processes we were using, and that led to working together more broadly once we got to know each other.

Where do you see Relevance in 5 years time?

Bigger, better, faster, stronger, and with a few more products in our family. I think we’ll continue to distill the lessons we’re learning every day into repeatable successes and we’ll have teams all over the U.S. leveraging those lessons to craft awesome software.

Who would you say is your biggest competitor?

Offshoring. As the technologies we favor have become more mainstream, and “agile” has become commoditized, we face continued pressure from offshore providers that offer a similar message at a reduced cost. This makes us continue to evolve what we do, how we do it, and how we package it, which is a good thing.

What is the biggest hurdle you have faced or are still facing?

Financial boom-and-bust cycles are pretty hard to deal with. 2008 was especially bad, and we’re seeing continued weakness in the market right now, both because of the financial picture but also, we think, because a lot of people sit tight during election season. Those have been the biggest threats to us historically.

Who helped you get to where you are today?

We’ve had a ton of help along the way. John Glushik, an investor at Intersouth Partners here in Durham, has been a key advisor and crucial sounding board. Neil Bagchi, our lawyer and friend, has been a constant presence since the very early days. Personally, our wives have been an enormous influence and support network. They were the ones who listened to our cockamamie plan to quit our nice jobs and start a company together and said “well, if anybody can do it, you two can.” Without that faith, we’d be nowhere.

When you’re not in the office, where can you be found?

I hang out in the coffee shops and streets of Durham a lot. I’m a huge fan of the “walking meeting”, and I take a lot of calls walking in Durham or in the Duke Gardens. I like to get outside as much as possible. We have nice offices, and I love my teammates, but I love the sunlight and the sky and reminding myself that there is a world outside of Relevance that we’re trying to impact and improve. It is valuable context for the rest of my day.

With your background in start-ups, what one piece of advice would you give to someone starting up?

Just do it. Quit worrying about applying to incubators, lining up your seed rounds, doing all the pre-requisites. There are no pre-reqs, this isn’t college. But make sure that what you are going to do is different; have a view-point, have an opinion, make it different so you can make a difference.

What are you most excited about at the moment?

The work we’re doing with tools like Clojure, ClojureScript and Datomic, and our continued work with Ruby, and their intersection with modern infrastructure. We are coming into a world where simple, powerful tools can be combined with infinitely scalable infrastructure to tackle old problems in a new way, but to also let us discover vast new kinds of problems we can start solving. It feels like stumbling on a new ocean to sail.

Can you convince the reader to contact Relevance in under 50 words?

When you come to us, we’re going to simplify the problem you are facing and help you create something new that is going to change lives by making the world a simpler, saner place. If you care, call us. If you don’t, we’re not the right partner.

Finished reading? Check out Relevance!

Interview with Florin Cornianu (123ContactForm)

123ContactForm is an online website form builder.

I interviewed Florin Cornianu, 123ContactForm co-founder to find out more. This is the hundred and twenty eighth in a series of DW interviews. Big thank you to Florin!

How would you describe 123ContactForm in under 50 words?

123ContactForm is an online web form and survey builder. Anyone can create simple contact forms for their websites, event registration forms for their special events, secure order forms or complex online surveys without having any technical knowledge. Our forms can be published on any website, blog or Facebook page.

Give us some examples of how it might be used?

I like to say that 123ContactForm is a “Swiss army knife” for web forms. The majority of our users are small businesses and use our forms to collect leads or to receive feedback. Some are trainers, represent educational institutions or are event organizers and build event registration forms. We have discounts and promotions for non profit organizations, so we have our fair share of NPO users, too. But our most enthusiastic users are web designers and web development agencies; they take 123ContactForm to the limit because they utilize the whole feature list through a huge number of forms.

How did you manage to attract angel-investor Adrian Gheara’s attention at the 2010 How to Web conference?

Through charm and a lot of beer :) On a serious note, we talked for about an hour and I think he got a pretty good idea about our product and about the fact that there was room for improvement. Getting him on board was a very good decision. We improved our product, we hired 6 more people, we moved to a bigger office, everything changed.

What was technically the most challenging part of developing 123ContactForm?

I think the most challenging part was to push 123ContactForm towards a WYSIWYG form builder. When we started, it was just a basic script where you could add 5-6 types of fields to your form. After the investment, we decided it was time to evolve. We switched to Javascript & Ajax, we developed a custom framework and brought 123ContactForm to a whole new level. Another difficult part was to integrate so many different third party apps with our web forms. Of course, each of them has some sort of an API, but you can imagine that there are a lot of differences between SalesForce API, MailChimp API and ConstantContact API, for instance.

Do you have any new features in the pipeline?

We plan to increase the number of payment processors for our order forms. At this point, users can sell through their forms if they have a PayPal or a Google Checkout account. We plan to add 5 more popular payment gateways. But that’s only the tip of the iceberg. We have a list of about 70 features that we periodically review during our strategy meetings.

What do you wish you’d have known 3 years ago that you know now?

A lot of things. But I believe in bootstrapping a product, so I feel it’s normal to gain experience over time. My life philosophy is centered around taking decisions that I won’t regret later, so I am confident I would take the same road again.

Who would you say is your biggest competitor?

It depends on the market segment. In terms of web forms, our biggest competitor is Wufoo. The event registration segment is an already crowded place because of Amiando and Eventbrite. Finally, the online surveys market segment has a monkey on top of the food chain, because of SurveyMonkey. By the way, they acquired Wufoo last year.

What advantage does 123ContactForm have over its competitors?

First of all, it’s our “build any web form as easy as 1-2-3″ philosophy. We believe form building should be very easy, so our product was rebuilt with that in mind. If we get into details, nobody has our multi-language approach: you can create multilingual forms and, furthermore, you can fully customize those language packs depending on your needs. Another big advantage is the “white label forms” feature. Using a combination of domain aliasing, private user admin area and CSS customization you can create web forms that will look like your own, without having any connection to 123ContactForm. And last, but not least, the flexibility of our editor: you can build any complex form, even if it has 10 fields of different dimensions on the same line.

What one piece of advice would you give to startup founders out there?

Get the right people around you. From your co-founders to the rest of the team or investors, make sure there is synergy between you and them. Everyday work is a pleasant activity when you also have fun and enjoy yourself.

Can you convince the reader to start using 123ContactForm in under 50 words?

It doesn’t matter what type of online form you need, 123ContactForm can help you. Feedback forms, lead generation forms, surveys, order forms, you can build them yourself without having any technical experience. We have a lot of templates and an enthusiastic team on live chat that will assist you.

Finished reading? Check out 123ContactForm!

Interview with Oliver Chapple (PropertyPage)

PropertyPage is social networking for property.

I interviewed Oliver Chapple, PropertyPage founder to find out more. This is the hundred and twenty seventh in a series of DW interviews. Big thank you to Oliver!

Describe PropertyPage in under 50 words.

PropertyPage is like Trip Advisor for Property. It’s a social search Facebook App enabling users to discover, comment, compare and share property. Uniquely, it’s a new way to search for property near schools and transport links. The white label version for estate agents seamlessly integrates into a Facebook Business Page.

Describe yourself in one sentence.

A fish that can swim upstream.

You started your first computer programming business whilst still at school. PropertyPage is now your tenth business venture. Could you tell us more about each of your companies?

That would take all day! I started as a teenager building survey applications for upmarket hotels. I launched an e-commerce website company in 1997, called ForeSite, where I pitched and co-developed the High Street shoe retailer Office’s first e-commerce site, which has continued to be a success. I sold out of ForeSite aged 24, and then launched IdeaUk in 1999 as a digital consultancy. This transformed into Datography which provided systems for digital photos and floor plans for the UK property market. In 2005, I launched Datography Australia in Sydney. I launched ZumbawearUK online clothing in 2009, co-founded and re-launched Datography UK after a buyback in 2008, and Webdadi Ltd, providing estate agency software and websites to the residential and commercial property market in Europe.

This year, I co-founded AutoPagini and PropertyPage; both brands are dedicated to search for the Car and Property vertical markets. I also co-founded OCC Finance Technology Ltd, which provides mortgage lead generation and financial services CRM software.

A survivor of Hodgkin’s Lymphoma in your twenties, could you tell us how you beat it and how you made up for a decade of your life lost to cancer?

When I was really ill in Texas, needing a stem cell transplant for cancer, I set up a website forum for people with my disease; a place where people could provide each other with practical help rather than just emotional support. My intention was just to help others but what it led to was a wonderful irony, by helping others it saved my life.

After being told I had just a 5% chance of survival, one of the visitors to my website’s forum told me to get myself to Germany for advanced experimental treatment. I travelled to Bavaria to receive pioneering embryonic stem cell treatment and molecular diagnostics; I was the first person in the world to have this treatment for my condition, and this is what saved me.

I asked my mother to help me look after my body, and I would take care of my head. I kept myself going by creating lots of ideas and developing business concepts. I also learned how to fly helicopters, and, aged 34, passed exams to be a ski instructor, despite having lost one third of my lungs. In the past seven years, I’ve worked hard to make up for lost time!

What led you to start working on PropertyPage?

I knew it was only a matter of time before we saw property in Facebook; I wanted to lead the way, not follow behind it. I have always had a vision of what the market looks like technically two years in advance, so I wanted to be there with something mature in two years when the estate agent market will be really ready for it.

Why does the world need PropertyPage?

We have moved from the information age to the collaborative age.

Websites and portals today are still stuck in the information age. People want to have their say on websites about their property. People want to find property not just in a specific area but near places or points of interest that are important to them. It’s inevitable that social media will allow us to do more with our personal online profile, so why can’t we be shown property near things we like, not just in an area we have heard of? Our roadmap has so much more to offer now and in the future; we are changing the face of property search thanks to the advances in social media, and the team I have around me.

How did you meet co-founder, David Murray-Hundley? What do you each bring to the table?

We met towards the end of 2011 when I was a client of his at Adaro Red. I needed IT project management services and some real operational input, as I’m quite happy to admit I’m much more of a creator and inventor, rather than an operator/manager like David. That’s where we are so good together – because David gets things done and I come up with tech solutions, monetise and can sell them, and that is maximised by David’s highly experienced operation management skillset.

What main lessons did you learn from your late father who you helped build Equanet, a firm which sold for millions to PC World in 2000?

He told me, “Oliver, if you work for someone else, always plan for your redundancy. If you work for yourself make sure how much you earn isn’t linked to how much you work, so don’t be a consultant long term.”

My old man made sure the left hand knew what the right hand was doing, which he learned from my mother’s father as a grain salesman. He knew in order to really know his product he would do the buying and the selling, which is what we did when he founded Equanet; as the buying was as important as the selling. I mostly did the buying in the early days, and I remember I always particularly liked buying from a girl called Siobhan at Northamber!

In your opinion, are entrepreneurs born or made?

I think to be a successful entrepreneur you need to be a problem solver. You can’t just find problems – you have to solve them as well. To do it on your own, you have to be able to sell your solutions, as well as create them. I believe that you can only learn to sell; meaning that element of entrepreneurship is made, but you can, I think be born a problem solver. So, I believe that it requires a bit of both to become a successful entrepreneur.

Where do you see PropertyPage in 5 years time?

I see PropertyPage as a heavily used website and go-to property search application in both the UK and Australia. With the right injection of funding, it will expand to the US.

Has PropertyPage got the feedback and growth you expected since launch?

Yes it has; it has a 35% month on month growth rate, and we are predicating an 85% compound annual growth rate (CAGR) over 3 years with €500k of funding. We had excellent feedback from our focus groups and we have attracted an enviable client list of major agencies since the beginning of the year.

What do you enjoy doing in your free time?

Playing music. I play jazz keyboards and some Spanish and acoustic guitar. I am a thrill seeker; since learning to fly helicopters, my latest hobby is gliding, and I’m looking to fly gyrocopters as well soon.

I also enjoy spending time with my partner Bridget, at her magical ice cream and chocolate shops in Richmond called Danieli, and running with our speedy greyhound, Milly.

What is your favourite app or piece of software that helps you every day?

I like Evernote, it’s so easy to capture notes wherever I am, on whatever device, and it’s available on all my devices.

Which entrepreneurs do you most admire?

When I am trying to decide what to do, I look to those at the top who have similar traits to those that I possess as a creator. I say to myself “what would they have done?” I am not yet as successful as Branson or Jobs, but I can do things they can due to creative and business traits we mirror in some way. So as a creator, I most admired Steve Jobs, as he was the consummate geeky inventor, and, like me, Richard Branson is a fish that swims upstream with all his businesses and ideas.

What keeps you motivated?

Wanting to achieve something successful; light a fire and see the results of your work bear fruit. I am a problem solver and so long as I see a problem I can solve, I’ll always be motivated. When the problem goes I lose interest!

What key goal have you yet to achieve?

I am now mentoring young entrepreneurs and my goal is to accelerate their start-up businesses to great things and success, alongside David Murray-Hundley and with government support. I also want to live in the country with my partner Bridget and our dog Milly.

As a serial entrepreneur and start-up investor, what one piece of advice would you give to startup founders?

Be sales led not tech led. You can build all the technology in the world, but to be successful, the trick is to learn to monetise, market and sell it. Focus on that first, as it provides you with the funds to further develop the tech. Don’t do it the other way around!

What are you most excited about at the moment?

I am loving mentoring and judging young start-up businesses; thanks to the track record of successes I have been lucky enough to get under my belt, I felt it was time I put something back. I also find helping people with a project they are passionate about is infectious and their energy feeds my own creativity. Along with giving me drive and determination, helping others during my illness taught me that when you help others it often comes back to you.

We just learned that PropertyPage received the Special Recognition Award for Startup Product of the Year 2012 from Techworld. That was a great achievement and really exciting for us – I’m looking forward to the future more than ever before.

Finished reading? Check out PropertyPage!

Interview with Gary Levitt (Mad Mimi)

Mad Mimi specialises in email marketing software for small businesses.

I interviewed Gary Levitt, Mad Mimi founder and CEO to find out more. This is the hundred and twenty sixth in a series of DW interviews. Big thank you to Gary!

Describe Mad Mimi in under 50 words.

Mad Mimi helps small businesses create, send, track and share email newsletters in online. Mad Mimi is designed to be simple, and powers over forty million emails every day.

Describe yourself in one sentence.

I’m am an artist and musician who somehow spends much of his time designing a wed app.

Tell us a bit about your background and how you went from being a pro skateboarder and musician to a successful entrepreneur! What made you decide to start working on Mad Mimi?

I was born on a remote farm in South Africa. I became a decent skateboarder when I was 14 and after I felt satisfied with my skating accomplishment, I switched to playing the bass guitar, which took me on my adventure to Berklee College of Music. After graduating from Berklee, where my brother Dean had subsequently joined me, we moved to New York to be musicians which also meant working as a busboys. Dean leads Mad Mimi with me (he heads up our extraordinary customer service team). After we decided to stop being busboys, we started working as commercial musicians, writing music for television commercials.

We tried our hardest to make it work, but despite our impeccable music productions, the company eventually dissolved. Dean went to work at Starbucks and I tried in vain to put together a band that would perform at weddings.

After that didn’t work, I decided to make a website for musicians. The general idea was to give artists a way to make online press-kits that looked good in email… so that artists could get gigs easier – so that I could get gigs easier.

I won’t go into nitty gritty detail on how I assembled the team or built the product having not had any technical background (now I do) but needless to say, it was a movement of persistence.

Who is the team behind Mad Mimi and where are you based?

The team! We are about 25 people. Meeple. We’re based across four continents and 12 U.S. states. Most of us have never met in person.

How did you come up with the name Mad Mimi?

That I’ll never tell! :-)

How long did it take to put together Mad Mimi?

It’s still very much a constant process, but it took me 8 months from start to live. I closely followed 37Signals’ philosophical road map and launched with a slimly featured well executed product.

Any big clients on your list?

Sure, we have folks like Kelloggs, StumbleUpon, Bitly, The Grammys, Timbik2 and Air Canada using our service. Most of our customers are smaller operations and we are really enjoying the “getting online” space.

How have you marketed Mad Mimi? Which tools and techniques have been most successful?

We’re almost exclusively product-focused, which means we’ve only focused on product design and customer service – not marketing, not ads, not adwords. Until a month ago, we also had never performed SEO. Our customer service is personal and intelligent and sensitive.

Did you expect such massive growth?

Nope. I’m amazed and delighted every single day. No. I expected nothing of the sort.

What do you wish you’d have known 5 years ago that you know now?

Omg, yes and omg no. I would never have done this 5 years ago if I had known what I know now… and I would never have done this 5 years ago not knowing what I now know. I can just imagine in 10 years what it’ll look like!

Where do you see Mad Mimi in 5 years time?

I see us having a bigger range of products. We have a good sense for building simple stuff that looks pretty and works just the way you want, so yea – maybe we’ll be a big fancy tech operation in 5 years.

How many users do you currently have?

We have over one hundred thousand customers right now.

What advantage does Mad Mimi have over its competitors?

Mad Mimi is simple, with impeccable design. I don’t like using superlatives much, but Mad Mimi is so much smoother and simpler than any other competing product. We also have a strong customer service voice that has a sweetness to it. Compare that to outsourced support or snarky tech support we hear about, and you’d appreciate the difference Mad Mimi puts out there.

What is the biggest hurdle you have faced or are still facing?

One of the bigger hurdles has been scaling. It’s unbelievably difficult to scale an application. It feels like we’ve been scaling constantly for the last three years. It leaves less time for building features and doing cool stuff on the front end. I think we’ve managed it pretty well and achieved a reasonable balance, but it’s definitely an expensive process that we hope we’re over the hump with.

Do you ever miss South Africa?

Yea. I miss the wildlife and my family (and I say that in no particular order) and the constant sunshine. Hey Mom!

Which entrepreneurs do you most admire?

I admire Dean, my brother. I admire his discipline and intelligence.

What one piece of advice would you give to someone starting-up?

DON’T! No no, of course DO! Just do it hardcore. Do it with a focus on simplicity and execution true self-investment.

Learn every aspect of your business.
Take a piece of the product and do that piece yourself.
Read “Getting Real”, the book.
Manage all parts of your business.

Do not:
Cut corners.
Let anyone push you around.

What are you most excited about at the moment?

I’m most excited about Mad Mimi version 2. She’s been live for about 3 months now and we’re still nabbing some bugs. I’m excited that it’s opened up our vision again and is setting the stage for us to start growing our product line.

Finished reading? Check out Mad Mimi!

Interview with Jim Secord (Kashoo)

Kashoo is an online accounting service for freelancers and small businesses.

I interviewed Jim Secord, Kashoo CEO to find out more. This is the hundred and twenty fifth in a series of DW interviews. Big thank you to Jim!

Give us the elevator pitch. How would you describe Kashoo in under 50 words?

Kashoo is simple cloud accounting software for small business owners on the go. Few people like bookkeeping, but our highly rated iPad application makes invoicing, expenses, and taxes a breeze by taking the complexity out of managing your business finances.

Describe yourself in one sentence.

I’m a total tech geek that loves accounting.

What were the main factors that led you to become CEO of Kashoo in October 2009?

The founders received a strategic investment from a large financial service provider in and the investors wanted someone with experience in building a SaaS business. I had built two successful cloud based product lines in the real estate vertical, but more importantly I have a passion for accounting software (not kidding) and saw Kashoo as a great opportunity to disrupt a very large market.

How involved is founder, Dobes Vandermeer?

Dobes Vandermeer along with his co-founder and wife May Chu founded Kashoo because they were frustrated with QuickBooks. They are serial entrepreneurs at heart and once they got the company off the ground they decided to move halfway around the world and start a new venture. They are still involved at a board level, but not on a daily basis.

You are also the founder of Kurio, the first smart phone application for REALTORS and consumers. How do you balance your time between your role at Kashoo and at Kurio?

Today I’m an advisor for Kurio and I help the team with product strategy and related issues. From a time perspective it’s only a few hours a month, but I get totally inspired by working with both teams and ideas often cross pollinate. It’s great to draw on the experience and diverse talent of both groups. I highly recommend having a couple of projects on the go to gain a wider perspective.

Who uses Kashoo?

Business owners and entrepreneurs who want to save time and gain better insight into their business by doing their own bookkeeping.

Who is the team behind Kashoo?

We’ve got a small 12 person team, with most of our energy directed towards product development. Our team is very flat and unstructured. My partner is Chuck Clark, who joined the team in 2011 as CTO. He was the chief architect at Orbitz travel and understands how to scale cloud and mobile platforms. Not only is he one the smartest and most practical people with whom I’ve worked, he also has great people skills and has helped build our stellar team.

Do you have any new features in the pipeline?

We don’t like to talk about anything too specific until it’s ready for release, but I will say our focus is simplifying the whole bookkeeping process by leveraging the platform offered on mobile devices such as touch interface, location, voice, camera, contacts database, calendars, and NFC (near field communications). We’re working on some amazing things to streamline bookkeeping!

What do you wish you’d have known 5 years ago that you know now?

Umm… other than Apple stock was a deal at $80 in early 2009? Seriously, I had a hunch that native apps running on smartphones would trump mobile websites. There is always this tectonic shift in technology every 5 or so years and you need to move with conviction. We wasted a lot of time debating mobile web development vs. native apps when we should have just focused on what provided the best experience for our customer.

Has Kashoo got the feedback and growth expected in order to turn Kashoo into a leader in the online accounting market for small businesses since your recruitment in 2009?

In the past year we’ve had over 50,000 people from 150 countries setup their business in Kashoo and we’re the most popular iPad accounting app on iTunes today. In June 2012, our team was recognized as the “Startup Of the Year” from the British Columbia Technology Industry Association, which is an amazing honor. We think we’re definitely on to something!

Where do you see Kashoo in 5 years time?

We will change how small businesses approach bookkeeping. Invoicing, payments, and receipt capture along with access to all their financial statements and client data will be available in real time to business owners on their mobile devices. At Kashoo, we’re going to be the leader in bringing accounting systems to mobile.

Who would you say is your biggest competitor?

Our biggest competitor is the shoe box and pen and paper. Until we make it simpler and faster to capture transactions on your smartphone or tablet that will always be the case.

What do you like most about being CEO of Kashoo?

It’s amazing to get emails and tweets from customers about how much they love Kashoo and how it has made their life simpler. At the heart of Kashoo it’s all about the business owner and making them successful. Very rewarding.

What is the hardest thing about being CEO of Kashoo?

Every time I talk or exchange emails with someone that has signed up for Kashoo I feel personally responsible for their experience and satisfaction with the product. I’m not sure that’s a healthy burden. There is so much we’re always working on and constantly improving, from my perspective the product is “never quite perfect” and I tend to feel guilty we’re not pushing out changes faster.

What is the biggest hurdle you, personally, have faced or are still facing?

I like to think I’m a very good leader, but recognize I’m a very average manager. Holding people accountable is a challenge for me. With Kashoo, I’ve built a small team of very driven and skilled people and I do my best to support them.

Who helped you get to where you are today?

We have a great investor and board member, Steven Ibbotson who not only provides financial resources but really understands the challenges and nuances of selling to small businesses. He challenges our assumptions and strategy on regular basis and keeps us focused on our goals. I also participate in a mentor group through the British Columbia Innovation Council (BCIC.CA) and have two seasoned software executives in Sandra Wear and Kirk Hamilton that I’ve been working with over the past year to bounce ideas and strategies off.

From your experience, what piece of advice would you give to someone starting up their own business?

Do something you really love. It’s probably the most common advice given to people starting a business, but it matters. For the amount of time, energy, and emotion that goes into building a business, it better be something you are passionate about.

What are you most excited about at the moment?

The new reality of the software business. You don’t need a team of hundreds of people, offices around the world or millions of dollars in infrastructure to build the next killer app. I love the App Store ecosystem with standardized platforms, worldwide distribution, user reviews, and the ability to reach millions of customers.

Can you convince the reader to start using Kashoo in under 50 words?

Worrying about company finances and bookkeeping keep me up at night. With Kashoo I’m always on top of cash flow, sales, and our budget. It’s the simplest app you can adopt to gain control and peace of mind over your business finances.

Finished reading? Check out Kashoo!

Interview with Ritu Raj (Objectiveli)

Objectiveli helps you manage all your goals and objectives in one place. I interviewed Ritu Raj, Objectiveli founder and CEO to find out more. This is the hundred and twenty fourth in a series of DW interviews. Big thank you to Ritu! Describe Objectiveli in under 50 words. Objectiveli is the best way to manage […]

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