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Chris Cardell

Interview with Matt Byrom (Wyzowl)

Wyzowl provides a service for creating videos about websites or web apps.

I interviewed Matt Byrom, Wyzowl founder and MD to find out more. This interview is the hundred and thirteenth in a series of DW interviews. Big thank you to Matt!

How would you describe Wyzowl in under 50 words?

We create videos about websites, web apps and mobile apps. Our videos help people promote their products and services, increase conversions and sales.

I’ve read that ‘customers who view product videos are 85% more likely to convert’. Why do you think this is?

I think that people fly through websites so quickly these days that long portions of text are too onerous for people to read. A video can explain a website, web app or mobile app in 1-2 minutes or less and leave the viewer understanding what the product is and the benefits of using it. Our videos help a viewer understand what the product is by actually demonstrating it. This helps them quickly understand whether it is right for them.

How did you come up with the name?

I had the name for quite a while before I decided to go the video route. I knew it had to be some sort of knowledge transfer business due to the name Wize-Owl. In short the name came before the business but I think it fits perfectly for what we do!

Where are you based? Who is the team behind Wyzowl?

We are based in the North West of England in a town called Southport. Our closest city is Liverpool around 20 miles away. We are a team of motion graphics experts, illustrators and copywriters. We all work in the same office meaning we can chat about projects and be flexible when it comes to client requirements. We find this is the best way to work.

Where are your clients based?

We work with clients all over the world. We have done business with over 25 countries. Our biggest market is USA followed by Europe then UK.

How do you promote Wyzowl?

We promote through a lot of online methods, email, online advertising including Adwords, BuySellAds display placements etc, content marketing through our blog and a lot of Skype!

You offer a monthly free video competition where someone on your mailing list wins a free Website or Mobile app video. Has this been a successful way to promote Wyzowl?

Yes, this has been a great way to build our email list and connect with people who are not ready to buy or inquire but would still like to be in the running for a free video.

We also love to learn about all these new startups and businesses so you can find me regularly scouring the list to find out all the newest signups.

What price are we talking for a Wyzowl video?

Our videos start at only $595. That includes the full package, we write a script, a professional voiceover, music, SFX and the final HD quality video files. No hidden charges or extras, just 1 price and a great video.

What’s your favourite part of creating a video for a website or web app?

Learning about our customers business and software. I find it so interesting learning about all the innovative stuff that people are creating at the moment. There is a lot of creativity out there and that certainly makes our job enjoyable.

As a CIM Chartered Marketer, how did your interest in marketing develop?

After I graduated university I started my career in marketing and always wanted to be the best at anything I do I decided to go through the CIM Chartered programme.

What do you wish you’d have known 5 years ago that you know now?

Wow, there is not 1 thing but probably 1,000+ things I wish I had known. Creating and growing a business is hard and requires knowledge in so many different areas, marketing, finance, hr etc. I have made a lot of mistakes along the way but I guess that’s how you learn! It’s great fun!!

Where do you see Wyzowl in 5 years time?

I would like Wyzowl to be a dominant player in the web video market. I would like to grow our team and out customer base.

With your experience, what piece of advice would you give to someone starting-up?

Make sure your product or service is awesome. If you have an awesome product it will be so much easier to grow than if your product is average. Business can be hard and pushing something that isn’t all that great is no fun at all.

What are you most excited about at the moment?

We have a complete partner programme launching on 3rd September. This will allow others to resell our videos. Our package is completely white labelled so designers / developers / agencies etc can resell our videos to their clients without them ever knowing we were involved.

We provide loads of videos, voiceovers, print literature to help them sell our videos. All white labelled so they can rebrand them to fit their brand. We work on fixed turnaround times and provide a complete project management system so partners can feel confident that we can be relied on to do a great job that will reflect well on them.

Can you convince the reader to start using Wyzowl in under 50 words?

Our videos will help your customers understand your product or service better. We take something that can be complex to explain and simplify it so that it can be explained quickly. Once a viewer understands your product it’s much easier to decide if it is right for them.

Finished reading? Check out Wyzowl!

This entry was posted on Thursday, September 6th, 2012 at 11:14 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



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