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Chris Cardell

Interview with Matt DeLong (CoreCommerce)

CoreCommerce gives small and medium businesses the opportunity to sell online in minutes.

I interviewed Matt DeLong, CoreCommerce President/CEO to find out more. This interview is the hundred and first in a series of DW interviews. Big thank you to Matt!

How would you describe CoreCommerce in under 50 words?

We help people reach their dreams of financial independence!!

We are a software company that helps people sell their products on the internet. We allow entrepreneurs to create their own “ecommerce storefronts” using our CoreCommerce product.

What services does CoreCommerce offer?

Customers are able to use our powerful ecommerce software that we’ve spent millions ($$) building — starting at just $19.99/month. We offer everything you need to setup an online storefront, including domain names, credit card processing accounts, as well as custom design services as well for customers who want a custom “CoreCommerce skin”.

What brought you to CoreCommerce in 2001?

I started the company in 2001, and created the (early versions) of our software because of an unmet need that I had noticed in the late 90’s (1998-1999ish). At that time, companies wanting to sell their products went to web design shops wanting “to sell stuff online”, but web design shops would respond, “We don’t do programming and databases, we only do flash + Photoshop”, thus the need for an off the shelf eCommerce package that you could setup and run in less than 1 hour.

Who is the team behind CoreCommerce?

We are made up of smart people who can get things done. We are ordinary folks (geeks, computer nerds, business owners and entrepreneurs) who can have a passion for service who execute well.

Over the years, CoreCommerce has won numerous awards around the globe. What would you say is CoreCommerce’s USP?

We are best known for our service and rolling out new features monthly. For example, we were the first shopping cart company to roll out mobile commerce at no charge to our customers. That was years ago — today everyone offers it — most for an additional fee.

What technologies have you used to build CoreCommerce?

We use dozens of technologies, mainly the big ones are PHP, MySQL, AJAX & jQuery running on the LAMP stack @ Rackspace.

How do you promote CoreCommerce?

Word of mouth, resellers, Google Adwords, partnerships, SEO/SEM, other promotions/sponsorships.

You recently released version 8.8.90 of CoreCommerce. What new features does this include?

Alot of our features are socially driven — based on customer popularity/votes. This release included Shipworks fulfillment — which allows customers to auto-send their orders to Shipworks for order processing. The Bing product feed feature allows customers to generate more traffic for comparison shopping customers using We also integrated with Channel Manager & the HubSpot Lead API as well as a dozen+ other features targeted to make life easy for our customers and improve usability.

Do you have any other new services or features in the pipeline?

Yes, we are working on some new features that will be out later this year…can’t comment on them just yet :-)

What do you wish you’d have known 11 years ago that you know now?

Usability and user experience are extremely important, it’s no longer a luxury item — it’s a necessity. Prospective customers really only give you <45 seconds to make a first impression, so if they are confused about how to use your software when they first log on, they are likely moving on to another company.

Has CoreCommerce got the feedback and growth expected since launch?

We have seen busy & slow times as all businesses have, but we seem to do well during an economic boom, but really, really well during a recession.

Where do you see CoreCommerce in another 11 years time?

11 years, wow…we plan to conquer the world by then.

Who would you say is your biggest competitor?

Yahoo! Stores

What is the biggest hurdle you have faced or are still facing?

Ongoing changes in technology and keeping staff happy :)

With your diverse business background, what one piece of advice would you give to startup founders?

Success always comes down to 3 things, (whether you are starting a new workout routine or starting a new business)

1) How prepared are you?
2) How bad do you want it?
3) Are you willing to pay the price to succeed?

What are you most excited about at the moment?

We have a new COO (last week), Vance Lawson, who has a strong finance and operations background and excited about that hire.

Can you convince the reader to start using CoreCommerce in under 50 words?

Turn your hobby into a full time business –today– using our powerful ecommerce software. It’s simple to use, choose a design, add your products, configure setting and start making money. Signup for a 15-day free trial to see how easy it is to build your own online store.

Finished reading? Check out CoreCommerce!

This entry was posted on Sunday, May 20th, 2012 at 10:12 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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