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Chris Cardell

Interview with Jay Wadley (Mail Monitor)

Mail Monitor is an economical email deliverability reporting and spam filter testing tool.

I interviewed Jay Wadley, Mail Monitor founder and CEO to find out more. This interview is the ninety fourth in a series of DW interviews. Big thank you to Jay for the interview!

How would you describe Mail Monitor in under 50 words?

Mail Monitor shows you if, how, and when marketing emails are being delivered to each major ISP by monitoring real accounts. We also put each email through multiple spam filters to identify content related issues that affect delivery.

What made you decide to found Mail Monitor?

While working at a different startup our emails were being sent to the spam folder at some large ISPs and it was impacting sales efforts. I had a huge need for these delivery metrics so I could diagnose, troubleshoot, and monitor progress of the resolution. I
needed visibility and had none. I knew exactly what I was looking for and could not find it. By building Mail Monitor I scratched my own itch.

When you look at a sales funnel for email marketing, effective delivery is right near the top below lead generation. The impact of delivery rate has an enormous affect on the bottom line, so it’s an exciting place to be helping companies make improvements. It has a significant impact.

Has your initial vision changed since launch?

The breadth of data in our reporting tools has grown significantly and will continue to expand, but the core vision of building a suite of delivery tracking tools that is user friendly and won’t kill the budget of a small or medium sized business remains.

However, it has been unexpected and fun to watch how different businesses use the data we provide. After our launch we added a robust API so our data can be integrated into other email products or integrated into internal business reports.

What do you wish you’d have known 5 years ago that you know now?

Growth comes from working an idea, not planning it. Don’t over-think. Start immediately.

Where do you see Mail Monitor in 5 years time?

I intentionally do not make concrete development plans more than 9 months out since they are generally a waste of time. Things change too rapidly.

However, in 5 years the scope of our product is going to be much larger as we continue to meet the growing needs of our customers.

And of course….we’ll have a LOT more users.

What is the biggest hurdle you have faced or are still facing?

When you start a company that is not funded and 100% bootstrapped you have to do everything. Nailing down the vision and building the product is just the start. It still won’t grow and survive without marketing, sales, billing, accounting, and customer service and when we started I had to do it all.

With a bootstrapped company growth at the beginning is slow and it requires patience. We’ve since grown significantly enough to build a super efficient small team. I like it that way. I can name every expense and exactly how it impacts revenue. Inefficiency drives me crazy.

While I was developing the initial product a good friend recommended I read Rework. I read it in one evening and I didn’t question the vision again. It also confirmed that I didn’t need funding to get the company going.

What piece of advice would you give to startup founders?

Stick with what you know. Solve a problem you have had and build the solution with a technology you already know and understand. Your chance of success will increase dramatically.

What are you most excited about at the moment?

Progress is always my answer. The rest of this year we have some significant releases coming that I’m really looking forward to. I think our customers our going to love the improvements and find them highly useful.

Can you convince the reader to start using Mail Monitor in under 50 words?

Better deliverability leads to higher revenue. Without regular and accurate monitoring you’ll never know how badly delivery issues are harming your business. You can try Mail Monitor free for 1 month to see how we add value.

Finished reading? Check out Mail Monitor!

This entry was posted on Monday, May 7th, 2012 at 9:58 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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