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Chris Cardell

Interview with Georges Saad (Signsquid)

Signsquid is a secure and legally guaranteed web based electronic signature solution.

I interviewed Georges Saad, Signsquid co-founder to find out more. This interview is the eighty ninth in a series of DW interviews. Big thank you to Georges for the interview!

How would you describe Signsquid in under 50 words?

Signsquid is a simple and beautiful web-based electronic signature solution. It lets you legally and quickly sign your documents and contracts online.

Are signatures obtained via Signsquid legally valid?

Yes, signatures made through Signsquid are 100% legal, and equivalent to having the signatories in the same room singing the documents. The process we’ve developed has been audited and is backed by a law firm. In fact, we are the only electronic signature solution that currently offers a legal warranty. Meaning, if the signature obtained through Signsquid is ever to be disputed in court, we will freely provide the legal expertise in order to prove the legality of the signature.

What was the inspiration for developing Signsquid?

Signsquid’s founders come from a Web development background. And when it came to signing documents, we thought it was absurd, in 2011, to rely on such prehistoric technologies and rigid process such as scanning, printing and faxing. We thought that there had to be a more intelligent and pleasant way to legally sign documents. When looking around, all we found were grey and boring applications that lack personality. In addition, they all simply send an email, which is not very “legal”. Signing contracts is probably one of the most joyous moments of a company so why isn’t the process as pleasant! So it started by the name, then the squid and then came the product.

Who is the team behind signsquid? What is your role?

We’re a team of six: A lawyer, a designer and four geeks and I’m the product manager.

What is your background? How did you get to where you are today?

We all come from a Web development background. We’re the team that founded Spektrum Media, a kick-ass Quebec based Agile web development firm, that’s been developing and delivering amazing corporate solutions in record time, for 5 years now. We’ve partnered with Christian, who is the founder of Sarailis, a Quebec based law firm specialized in business and international law.

How did you come up with the name?

As mentioned earlier, we believe that when it comes to singing contracts, usually it is a happy and pleasant moment so we felt that the product needed to have a cool and friendly name to reflect that. And when it comes to a mascot, what better than a squid and its ink for signing purposes! Putting it all together, with some scotch and beers it gave birth to SIGNSQUID!

How long did it take to put together Signsquid?

From the moment we got the idea to the moment the application went online, it took us around a year. This includes the legal research and validations, the prototypes and the development. Through the year, the application went from being developed part time to full time.

Signsquid is currently the only platform that authenticates signatories in two ways – through an identity link sent by email and an identity code given to the signatories by phone. Do you anticipate competitors in the future?

Electronic signatures are becoming more and more accepted and with all the laws and acts being adopted worldwide it will definitely become the standard signature process in the coming years. Currently the existing solutions simply send emails. This process is simple and probably allows a faster adoption, which is great. But legally, it is weak and if you’re paying a service to send an email, you might as well send the email yourself! As the electronic signatures become the norm and the standard, we believe, that the customers will require a more legal and secure way to identify the signatories. For that the double factor and a more legal and secure process like the one Signsquid offers becomes an obligation. And the competition will have no choice but to offer a double factor to keep up with the market.

Where do you see Signsquid in 5 years time?

It is cliché, but we’d like it to become the electronic signature reference in terms of simplicity and legality. We believe in out-of-the-box and innovative thinking, and we’d like Signsquid to become flagship of that message.

Has Signsquid got the feedback and growth you expected since launch?

Signsquid launched a couple of month back, and frankly, growth and feedbacks are beyond our initial expectations! We initially planned to stick to a single subscription plan for the first year, in order to better know our market and our customer. But, two months after launch we had enough feedback and comments to launch our various pricings, and we are very pleased and happy with that.

What is the biggest hurdle you, personally, have faced or are still facing?

As mentioned earlier, we are Web developers and we know how to build great products. But when it comes to marketing, we work hard and we struggle to keep up. We’re not marketers and I’m pretty sure we suck at marketing. But we try to do our best, and we naively believe that our product will sell by itself. Time will tell us if we were right or wrong!

What one piece of advice would you give to startup founders?

I think it is too soon for us as Signsquid to give advice, but based on our first founded company we believe that focusing on what you do best is the best investment a founder can make!

What are you most excited about at the moment?

Our Google analytics! We’ve dedicated a screen to continuously display our analytics. It keeps us motivated and excited about the evolution of the product.

Can you convince the reader to start using Signsquid in under 50 words?

If you need to sign documents online, Signsquid is the friendliest and most legal solution out there. It’s risk free, the service is backed by a law firm and legally guaranteed. Try it out for free for 30 days and let us know what you think.

Finished reading? Check out Signsquid!

This entry was posted on Wednesday, April 18th, 2012 at 6:25 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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