Interview with Jeremy Bieger (UberTags)
UberTags is a tag management system that lets you install 3rd party code snippets while improving page load time. I interviewed Jeremy Bieger, UberTags founder to find out more. This interview is the sixty fifth in a series of DW interviews. Big thank you to Jeremy for the interview!
How would you describe UberTags in under 50 words?
UberTags’ Tag Management System takes the pain out of managing 3rd party code snippets (aka tags) on websites while improving website load times.
What made you decide to develop UberTags?
UberTags was born out of tagging pain from running the Amex acquisition website. We had the trifecta of pain points–it took forever to launch tags because of release cycles, it was impossible to keep track of where tags were deployed where which led to all sorts of operational issues, and the tags killed page load times which impacted conversion rates and satisfaction. UberTags developed a product that is laser focused on solving that pain.
What was technically the most challenging part of developing UberTags?
One of our biggest challenges was designing the UI and underlying technology so that it’s dead simple and intuitive for clients to implement the basics (things like Google Analytics code and conversion tracking tags) while providing power and flexibility for advanced cases. One client describes the product as unlocking the flexibility as needed but otherwise keeping complexity out of the way.
Who do you see as your target audience?
Tag management clients are evolving. Even a year ago, most clients were early adopters that were experiencing significant tagging pain related to slow release cycles and slow page load times. This included a healthy dose of ecommerce sites, content sites, agencies, and enterprises.
Now that so many tag management success stories have come to light, companies are realizing that just about every type of site/app could benefit from using a tag management platform which is resulting in a more diverse set of clients. I predict that virtually all sites will use some type of tag management technology in the next five years.
What do you wish you’d have known 5 years ago that you know now?
Five years ago, I would have been much more focused on looking at the competitive landscape to make decisions about UberTags. While I’m not so naive as to completely ignore competitors, I’ve learned that it’s customers that pay us and thus spend the vast majority of our effort focused on talking to and adding value to customers. I believe we’re a better company because of it.
Can you convince the reader to start using UberTags in under 50 words?
You want to use UberTags! You know you want to!
Finished reading? Check out UberTags!