Share:

  • Facebook
  • Hacker News

Follow:

  • Twitter
  • RSS
DoesWhat

Interview with Jeremy Bieger (UberTags)

UberTags is a tag management system that lets you install 3rd party code snippets while improving page load time. I interviewed Jeremy Bieger, UberTags founder to find out more. This interview is the sixty fifth in a series of DW interviews. Big thank you to Jeremy for the interview!

How would you describe UberTags in under 50 words?

UberTags’ Tag Management System takes the pain out of managing 3rd party code snippets (aka tags) on websites while improving website load times.

What made you decide to develop UberTags?

UberTags was born out of tagging pain from running the Amex acquisition website. We had the trifecta of pain points–it took forever to launch tags because of release cycles, it was impossible to keep track of where tags were deployed where which led to all sorts of operational issues, and the tags killed page load times which impacted conversion rates and satisfaction. UberTags developed a product that is laser focused on solving that pain.

What was technically the most challenging part of developing UberTags?

One of our biggest challenges was designing the UI and underlying technology so that it’s dead simple and intuitive for clients to implement the basics (things like Google Analytics code and conversion tracking tags) while providing power and flexibility for advanced cases. One client describes the product as unlocking the flexibility as needed but otherwise keeping complexity out of the way.

Who do you see as your target audience?

Tag management clients are evolving. Even a year ago, most clients were early adopters that were experiencing significant tagging pain related to slow release cycles and slow page load times. This included a healthy dose of ecommerce sites, content sites, agencies, and enterprises.

Now that so many tag management success stories have come to light, companies are realizing that just about every type of site/app could benefit from using a tag management platform which is resulting in a more diverse set of clients. I predict that virtually all sites will use some type of tag management technology in the next five years.

What do you wish you’d have known 5 years ago that you know now?

Five years ago, I would have been much more focused on looking at the competitive landscape to make decisions about UberTags. While I’m not so naive as to completely ignore competitors, I’ve learned that it’s customers that pay us and thus spend the vast majority of our effort focused on talking to and adding value to customers. I believe we’re a better company because of it.

Can you convince the reader to start using UberTags in under 50 words?

You want to use UberTags! You know you want to!

Finished reading? Check out UberTags!

This entry was posted on Saturday, February 25th, 2012 at 9:30 am GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



Quick links

Print | Email this story

You might also like

Most Popular


Recent Articles

What technologies have you used to develop Wazoku and which were the most technically challenging development problems?

We have to have a very flexible and dynamic platform that can flex to meet the needs of a large corporate such as HSBC, through our university...
Simon Hill (Wazoku)

Simon Hill
Wazoku

What is the biggest hurdle you have faced or are still facing?

Hiring is challenging. The market for talent is tight, and we refuse to sacrifice long-term culture for short-term capacity, so we tend to be pretty picky about who...
Gentry Underwood (Orchestra)

Gentry Underwood
Orchestra

What is one mistake you’ve made, and what did you learn from it?

I think to have a startup is to be a champion of eating dirt, getting up and going at it again. We have made small and large mistakes, working with...
Ritu Raj (Objectiveli)

Ritu Raj
Objectiveli

How different is the current version of Pusher compared to your initial launch?

Our first beta launch was a pretty flaky MVP in the tradition of the Lean Startup. I firmly believe that testing the market fit is incredibly important at the early stage...
Max Williams (Pusher)

Max Williams
Pusher

Cooliris has reached #1 iPad app in 75 countries. Did you expect such success when you set up in 2006?

We set up in 2006 in a very different, desktop-centric world, where reaching worldwide users was extremely challenging. The emergence of iOS and...
Soujanya Bhumkar (Cooliris)

Soujanya Bhumkar
Cooliris

How long did it take to put together Corso?

We started Corso in April 2011. It took just over 12 months to get the company running optimally. We focused on generating revenue to fund the business and...
Martin Owen (Corso)

Martin Owen
Corso

Which technologies are powering iaza?

The iaza stack is LAMP. The image-processing code itself is a hodge-podge of open-source stuff written in C, plus some proprietary C code, plus some shell scripts. The servers themselves...
Christopher Minson (iaza)

Christopher Minson
iaza