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Chris Cardell

Interview with Nick Light (Booly)

Booly is a free browser add-on that transforms your search engine into a shopping tool. It adds price comparisons, money saving deals and recent coupon codes to search results.

I interviewed Nick Light, Booly founder and CEO to find out more. This interview is the sixtieth in a series of DW interviews. Big thank you to Nick for the interview!

How would you describe Booly in under 50 words?

Booly is a smart shopping tool that brings real-time product price comparisons, coupon codes and offers to your favorite merchants’ websites and search engine. While you’re looking at a console game, DVD or flat-screen TV you’re interested in, Booly can let you know where to find the best deals.

What made you decide to start Booly?

Everyone knows that to find the best price you often have to look online, where stores can exist without the overhead costs of a physical shop front; but shopping around at multiple websites and then combing that information with any coupons or current offers you can find for the merchants concerned can prove time consuming, complicated and often unreliable.

I felt the best way to tackle this problem was to develop a smart tool that could gather all the up to date information needed to make an online purchase directly, in a convenient and easy to understand interface.

Booly currently covers the UK and the USA. Any plans to expand?

Absolutely, we have plans to add support for France, Germany, Spain and Australia next.

Do you have any new features in the pipeline?

We have a new release going live this February and many more exciting features in the works that will make online shopping with Booly a more personalised and rewarding experience. Watch this space.

What is the biggest hurdle you have faced or are still facing?

Being a bootstrapped startup, the biggest hurdle we have faced so far has been building out our feature set quickly with a small team. It has meant a lot of extra man hours every week but we are proud of the product we have created and in the growth of our valued user-base.

Who do you see as your target audience?

Our target audience would be anyone who prefers to find a good deal online and enjoys saving money.

What are you most excited about at the moment?

There is a real trend at the moment in product discovery which, when combined with the exciting and extensive interactive possibilities achievable within a browser addon, opens up some very interesting in-page opportunities for us.

Can you convince the reader to start using Booly in under 50 words?

If you want to find the best deal whenever you shop online without having to change your browsing habits, then install Booly and let the latest coupon codes and special offers come to you!

Finished reading? Check out Booly!

This entry was posted on Sunday, February 19th, 2012 at 12:46 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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