Share:

  • Facebook
  • Hacker News

Follow:

  • Twitter
  • Facebook
  • RSS
Chris Cardell

Interview with Will Muirhead (Fanatix)

Fanatix is a social discovery and fan messaging network allowing fans to create private messaging networks around live events.

I interviewed Will Muirhead, Fanatix founder to find out more. This interview is the fifty fourth in a series of DW interviews. Big thank you to Will for the interview!

How would you describe Fanatix in under 50 words?

fanatix is a social TV app for sports fans. It automatically groups your friend network around specific sports events so that you can share the content and opinion in groups.

What made you decide to found Fanatix?

I’ve been working in sports media and technology for many years and the next logical step was to make sports media social and mobile.

What was technically the most challenging part of developing Fanatix?

The platform is built around our core Intelligent Group Messenger technology. Deriving real-time relevance from users’ social graphs is tricky. Even trickier at scale.

How long did it take to put together Fanatix?

It’s taken a year so far and we’re a long way from being finished….

Do you have any new features in the pipeline?

Loads :)

How many users does Fanatix have currently?

Just shy of 100,000 registered users.

Has Fanatix got the feedback and growth you expected since launch?

It’s starting to. Didn’t get the growth at first, so we made some changes and, with each change, you see increased traction, which keeps us motivated.

Where do you see Fanatix in 5 years time?

We think that every sports app, sports media app, sports betting app, etc… will all require an intelligent group messenger technology so we’d like to think that fanatix will be the platform of choice in five years time (currently, there is not a single sports app in the marketplace with one-2-one chat, let alone group messaging or intelligent group messaging).

What events are most popular on Fanatix?

Premier League football matches. Nothing else comes close.

What do you wish you’d have known 5 years ago that you know now?

Life goes on past the age of 29.

What is the biggest hurdle you have faced or are still facing?

Keeping people motivated when shit hits the fan.

What are you most excited about at the moment?

The phoenix like re-emergence of the England Team following their pre-emptive self-destruct button hitting :)

What football team do you support!?

Chelsea and North Adelaide (Roosters).

Can you convince the reader to start using Fanatix in under 50 words?

fanatix is the first real attempt at delivering a social experience around sports television. It makes sharing opinion and match related content quicker, easier and more fun. If you don’t try it, you will never know….

Finished reading? Check out Fanatix!

This entry was posted on Tuesday, February 14th, 2012 at 11:39 am GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



Quick links

Print | Email this story

You might also like

Most Popular


Recent Articles



How long did it take to put together ActiveCampaign?

The first version of ActiveCampaign took a couple weeks. It was basic in its form but I immediately made it available to businesses and clients started to trickle in. I have...
Jason VandeBoom (ActiveCampaign)

Jason VandeBoom
ActiveCampaign

How did you meet co-founder Brooke Paul?

Brooke and I met a few years back right around the time we both were exiting our startups at the time. Once I sold my business I started dabbling in some local...
David Hunegnaw (AboutOurWork)

David Hunegnaw
AboutOurWork

How different is the current version of vCita compared to your initial launch?

Since then we’ve added countless features and improved our product immensely. To be honest, I don’t think we have a single line of code that stayed from our initial...
Itzik Levy (vCita)

Itzik Levy
vCita

As UK & Europe’s leading provider of online and offline marketing information for businesses, Cardell knows that Entrepreneurs can’t rely on one of anything - whether it’s one key customer or client, one key employee, one key supplier, one key product or price, or one key marketing method.

Freeing yourself from that dependency should drive your entrepreneurial actions every day,” he said. “You need to have enough customers so that if, despite your best efforts, you lose some, it doesn’t matter.”...
Chris Cardell

Chris Cardell

How long did it take to put together mob.is.it?

Well, it started as an experiment in Sencha Touch back in March 2011 and the official launch date was September 21st...
Silvio Porcellana (mob.is.it)

Silvio Porcellana
mob.is.it

How and when did you come up with ThankThank Notes?

Our first company, Cubit, sends handwritten thank you notes to new subscribers. It was important to us to send a remarkable...
Anthony Morales (ThankThank Notes)

Anthony Morales
ThankThank Notes

Where do you see Fanatix in 5 years time?

We think that every sports app, sports media app, sports betting app, etc... will all require an intelligent group messenger technology so we'd...
Will Muirhead (Fanatix)

Will Muirhead
Fanatix