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Chris Cardell

Interview with Jenna Arnold (Press Play)

Press Play develops multi-platform content to inspire global awareness and generate participation in social causes.

I interviewed Jenna Arnold, Press Play founder to find out more. This interview is the fifty first in a series of DW interviews. Big thank you to Jenna for the interview!

How would you describe Press Play in under 50 words?

Press Play comes up with cool ways to make people give a sh*t about something beyond themselves.

What made you decide to start working on Press Play?

Didn’t have much of a choice – I know my mission is to help people understand that we are all the same, and I know the only way to do that is to make ‘it’ cool.

What planning did you do before you started up Press Play?

Not much. I incorporated the company (both as a S-corp and LLC, my accountant is stil amazed how I was able to pull that off), outlined our mission and started fishing for ways to package global issues, distribution platforms and entertaining content.

You have had success on numerous projects most notably ‘Exiled’ which was sold to MTV and aired in over 100 countries. What were the main factors that led to such success?

Commitment. I worked until 2am….most nights. But I loved it. I also ‘knew’ that it was going to sell. I felt like I owed it the concept that I safely deliver it to the powers that be.

What projects do you have in the pipeline?

Lots of REALLY cool stuff!

What would you say is the biggest lesson you have learned while running Press Play?

Scaling is incredibly difficult. I felt like I kept chocking every time I was about to hire a new person – but if you don’t hire, you can’t grow and then world domination becomes less realistic ;)

Where do you see Press Play in 5 years time?

BIGGER, with lots more content in lots more places. A firm that people turn to when they want people to care about their cause.

What are you most excited about at the moment?

Answering all of my emails. AND, we’re about to launch $30M endowment campaign for Ubuntu Education Fund, a campaign for Seeds of Peace (with loads of really cool PSAs), and of course…there are way cool TV concepts in the pipeline.

What one piece of advice would you give to founders who also give a sh*t about global issues?

Listen to your gut. Do your due diligence…always.

Finished reading? Check out Press Play!

This entry was posted on Friday, February 10th, 2012 at 8:09 am GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



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