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Chris Cardell

Interview with Mikita Mikado (Quote Roller)

Quote Roller is web based application that helps to create, send, organise and track business proposals.

I interviewed Mikita Mikado, Quote Roller co-founder to find out more. This interview is the fiftieth in a series of DW interviews. Big thank you to Mikita for the interview!

How would you describe Quote Roller in under 50 words?

Quote Roller revolutionizes the work of sales reps and small business owners, helping to create and deliver elegant sales quotes efficiently.

At the age of 19 you moved from Minsk, Belarus to the US and started a web design agency. What did you learn from the experience?

The move to America was a huge step but I was really excited about it. It’s great to be in an environment where entrepreneurship is appreciated. I learned a lot. I learned, pretty much, all I know now. I learned how to run a business and I learned that the customer should be central to your business.

What made you decide to start working on Quote Roller?

We had an internal pain creating sales proposals for our small web development company. We didn’t get why there wasn’t an app that integrated sales quoting in business operations.

How did you come up with the name?

We had a client who used a bit of a sales jargon asking to “roll out a quote” any time he wanted something to be done by our team.

What was technically the most challenging part of developing Quote Roller?

Marketing and getting the application to suit the needs of other companies, not just our own.

How long did it take to put together Quote Roller?

Well, the first version of Quote Roller took just about 3 months from idea to launch. However, what we built then doesn’t have much in common with what we have now. Reason why – our first beta was crap.

Do you have any new features in the pipeline?

Absolutely. Our pipeline could connect San Francisco and Tokyo. It’s about that long :) We figured out that we need to advance the integrations we already have as well as add more integrations. Besides, there is a bunch of internal improvements that we should take care of. And, we really need a HTML5 version of the service to provide mobile-quoting support for all the platforms.

Where do you see Quote Roller in 5 years time?

We see it as the #1 application to create and send sales proposals.

What makes a good business proposal in your experience?

Format, style, and, of course, the content. I don’t like vague quotes. And, I hate paper documents. If I need to print something, you can be sure it’ll take a while.

Has Quote Roller got the feedback and growth you expected since launch?

Yes, but there is a lot to be done to make things even better. We’re looking for a good PR professional to join the team.

Who would you say is your biggest competitor?

Our biggest competitor is paper / Word-made proposals. We’ve got a better concept and believe that guy should go away.

What is the biggest hurdle you have faced or are still facing?

Just like any SaaS that offers a free plan, our biggest challenge is (and I assume going to be) to make people pay for the service.

Who do you see as your target audience?

Right now we have a few groups interested in what we do: IT companies, Photographers, Event Organizers and Manufacturers.

What are you most excited about at the moment?

We just introduced billing and now there are some folks that have switched to paid plans. That’s exciting considering we’ve already spent a fortune building the application.

Can you convince the reader to start using Quote Roller in under 50 words?

Our customers say that Quote Roller increases the acceptance rate of their sales quotes 2x times. Some say that they save at least 2 hours a week on sales proposals. Why not improve the way your business operates? Give it a shot!

Finished reading? Check out Quote Roller!

This entry was posted on Thursday, February 9th, 2012 at 7:32 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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