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Chris Cardell

Interview with Elemi Atigolo (Whatfolio)

Whatfolio is a web application that provides you with the ability to easily create a personal profile or portfolio page for your or your business.

I interviewed Elemi Atigolo, Whatfolio founder to find out more. This interview is the thirty second in a series of DW interviews. Big thank you to Elemi for the interview!

How would you describe Whatfolio in under 50 words?

Whatfolio allows you to create a beautiful web presence, portfolio, mobile and tablet site in minutes by allowing you to pull your favorite social profiles into one place. A Whatfolio takes your online presence mobile, with a Custom Mobile and Tablet app just about you for free.

What made you decide to start working on Whatfolio?

We decided to work on Whatfolio as we wanted the service to exist, we wanted to provide an alternative to some of the services already out there, but also want to cater for the creative individuals. We want everyone to be able to create a website or portfolio or splash page which they can use across multiple platforms without having to worry about the cost or upgrading for simple things like customisation or having a mobile option. As it does not cost the service providers any more to offer these services to you. We kind of see ourselves as the revolution Whatfolio is for people that want to break the mode and shake up things in the industry.

Has Whatfolio got the feedback and growth you expected since launching late September 2011?

Yes its been great, we received a lot of press and feedback from our initial launch, it showed us that people liked what we were doing, which for a new service is always fantastic to hear. We also received so constructive feedback early on, on what people wanted us to change, add, revise, we really appreciated that feedback which is why we went back and had a early revamp. We made Whatfolio for the community so really listen to what they have to say

Has your initial vision changed since launch?

No, we said in the very beginning we want everyone to have access to what we call the WMT model, which is a Web Presence, Mobile Presence and Tablet Presence, we feel that in this day and age you need this as a basic minimum. This is still our target goal, with more companies offering this, this will help to introduce creative competition which will evidently lead to a greater service and set of really cool things and features for consumer. Without the expensive price tag, some providers are charging extortionate monthly premium payments, we will our service will ultimately help bring costs down, as our service is free.

Why did you decide to relaunch?

As a result of the early feedback, we also were lucky to receive some priceless advice from some experienced mentors in the social industry, we are always updating and improving our offering, we wanted a service that anyone can use, Bands, Creative Individuals, Models, Actors, Professionals, Designers, Students, Teachers.

What impact have you seen from your recent relaunch?

We’ve been picked up by additional press media and now in talks with some interesting companies about possible options (do not wish to let the cat out of the bag). Since we only relaunched last week we know that these early signs are just the tip of the iceberg.

What was technically the most challenging part of developing Whatfolio?

Trying to make everyone aspect of whatfolio a service in its own right. We wanted to make every platform its own service, ie we wanted to web presence to be able to stand on its own, we wanted to mobile aspect to look and feel like a native app which individuals would have to spend hundreds to build to create a personalised app. We wanted the tablet version to look like you had a team build it especially for you. All wrapped up in one service, this was the major challenge, we are still evolving which is the great thing this is only our first offering we are exciting to see what we come up with next.

Do you have any features in the pipeline?

Yes, again these will come as time goes by.

What is the biggest hurdle you have faced or are still facing?

We are continuing to try and keep the service simple, but when offering so much it can be difficult to maintain a easy to use service, we have tried to get the right balance, we work off feedback and put ourselves in the clients shoes so to speak.

Who do you see as your target audience?

Everyone who wants more than just a web presence, we want to start a revolution to change what the existing providers are offering, The power of the people, the more people that want change the greater the impact, if you want change join the revolution at Whatfolio.

Can you convince the reader to start using Whatfolio in under 50 words?

A great inspirational man once said “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently, they’re not fond of rules. Some may see them as the crazy ones we see genius. Think Different”

Finished reading? Check out Whatfolio!

This entry was posted on Wednesday, January 4th, 2012 at 12:02 am GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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