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Chris Cardell

Interview with Filipe Batista (Bundlr)

Bundlr is an online application that allows you to easily create collections of media you find on the web and share them with everyone in a bundle.

I interviewed Filipe Batista, Bundlr founder to find out more. This interview is the twenty fifth in a series of DW interviews. Big thank you to Filipe for the interview!

How would you describe Bundlr in under 50 words?

Bundlr allows you to create bundles with the best content you find on the web about a specific topic.

How and when did you come up with Bundlr?

The idea for Bundlr came up after a attending conference with Sérgio. We wanted to have a place where we could find all the relevant images, videos, tweets, etc, about that conference.

How is work split between yourself, co-founder Sérgio Santos and employee Pedro Gaspar?

The workload is split very naturally right now. Sérgio takes care of the backend and I am responsibly for the frontend. Pedro Gaspar is now our API guy but it is involved in every aspect of the product, as every one of us.

How long did it take you to build Bundlr?

We started developing it September and launched our private beta in February.

Has Bundlr got the feedback and growth you expected since launch?

We launched with a half baked product and we have been improving it every day. Our users know that and they are always giving us feedback. So the growth rate is being accelerating gradually, reflecting our development philosophy, and we are happy with it.

Has your initial vision changed since launch?

The fundamental vision has not changed. There is a big need for curation at the level of the content and not just links. There are lots of users using Bundlr for research purposes without being interest on sharing their bundles, so we will be following closely that use case and see where it fits in our upcoming business model.

Bundlr was invite only until June this year. Do you think invite only drives user signups? What did you learn?

I think it could have worked better if we had a much more focused message. Our message was very broad and it hurt our signup rate. Our decision for going with the invites was also for a precaution measure. The code was badly tested in the beginning and we had to go slowly in case something went bad.

What’s the most creative way you’ve seen your users use Bundlr?

Well, there was a user who put together all the parts of a movie uploaded to YouTube into a bundle.

Who is your biggest competitor?

We have seen some big competitors come and go. Right now Storify does have some unique selling points, but our vision seems to be very different from theirs so it will be interesting in the coming months, I reckon.

What is the biggest hurdle you have faced or are still facing?

Focusing our message. Bundlr serves many use cases and it is hurting us in this early times. We are in the process of ignoring some use cases and just sticking to one. Our next homepage will reflect that.

Do you have a favourite Bundle?

This one:

It was the first Bundle exceeding one thousand views. It was updated realtime, and we genuinely followed the news through this bundle. It was great seeing our tool being used by a real journalist to cover a major global event.

What are you most excited about at the moment?

About the upcoming bundle visualizations. Bundles will be much more enjoyable and versatile.

Can you convince the reader to use Bundlr in under 50 words?

If you ever needed to put a tweet next to a flickr image, next to a youtube video and wondered why you had to deal with embed codes and losing references you ought to try Bundlr.

Finished reading? Check out Bundlr!

This entry was posted on Sunday, November 13th, 2011 at 5:16 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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