Interview with Roman Leinwather (Getquantify)
Getquantify is a design focused project management tool. Features include priorities, categories, deadlines, discussions, time tracking, sorting, filtering and grouping. File uploading, statistics and invoicing are in the pipeline. I interviewed Roman Leinwather, Founder of Getquantify to find out more.
This interview is the third in a series of interviews with people working on interesting online projects.
How would you describe Getquantify in under 50 words?
Getquantify is online task management application with a strong focus on user interface.
What made you decide to start working on Getquantify?
I am running small web studio and constantly working on 3-5 projects at the time. I needed a tool to help me get organised. There are quite a few products out there but as I designer I wasn’t happy with their interface, so I made my own application.
How did you come up with the name?
I spent a long time looking for a name which would make sense in relation to task management, that’s also easy to spell and understand with an available domain name.
How much previous experience have you had with Ruby on Rails programming and design?
I have been designing web applications for quite some time but this is my first Ruby on Rails project. I have been using PHP & Cold Fusion from the back-end languages before. I basically decided to learn Ruby on Rails so I could build getquantify.
You have 4 pricing plans ranging from free to $60/month. How did you come up with these pricing plans and which has been the most popular so far?
I chose these prices so they would be competitive with other similar products. I don’t really believe in free products. It’s good for customers to try the product before buying but developing and running web applications costs money and I don’t see any reason why they should be free.
How long did it take to put together Getquantify?
Getquantify is only in its first version and there is lot more coming. I have been designing the application for couple of months, mainly thinking “what could be removed” from the interface to make the UI really easy to use and navigate while bringing the “x” factor. I actually changed the design of the whole application 3 times before I started building it. Coding began in May 2010 as weekend and evening activity. But during the first month or two I only spent time creating the environment on Amazon Cloud (EC2, S3) which meant I needed to learn thing or two about the servers first. I finished the first phase in January 2011 and released it in March 2011.
Getquantify is a beautifully designed application, do you see this as your main competitive advantage? If not, what is?
Yes, for the time being this is the differentiator among the competition but I am planning to build in more interesting features which should set it apart from competition even more.
Has Getquantify got the feedback and growth you expected since launch?
I was pretty realistic when launching the application. I follow lots of young startups and watch great amount of screen-casts with the entrepreneurs from the industry so in that respective its pretty much going the way I expected. The feedback has been great so far and I really appreciate it.
Who do you see as your target audience?
Small/medium sized companies and also freelancers.
Who is your biggest competitor?
There are lots of project/task management applications out there. Most of them copy the leading one (Basecamp). I think I could bring something new to the table.
What is the biggest hurdle you have faced or are still facing?
There is always something. I am pretty much confident in terms of design and front-end coding. The areas where I need to get better are back-end, servers and the biggest one is probably marketing & advertising where I do not have much experience.
What are you most excited about at the moment?
I am very excited that people actually use the application on a daily basis and are coming up with feedback and feature requests. I use it every day myself and feel the same urge to build some new features which could make our life even easier.
Can you convince the reader to start using Getquantify in under 150 words?
Have you ever tried to communicate a certain problem with other people over email? How did the email look after 30 replies? What happens when you try to follow the conversation after a couple of days? Was it easy to find it, follow the discussion?
Getquantify allows you to keep tasks organised in one place with all the necessary discussions around the subject. Assigning priorities to a task will help you focus on the most important stuff first. Getquantify’s reminder will help you avoid missing deadlines. It helps me run quite a few projects at the same time.
If you are the type of person who not only cares what the application does but also “how” and “why” this is the application you should try.
Big thank you to Roman for agreeing to the interview! Check out Getquantify!