Go away LiquidWeb!
You may not have heard of it (you will of experienced it), but there is a type of online advertising called behavioural retargeting. If you visit a website and don’t make a purchase, you’ll then see ads from that site on other websites. This is exactly what LiquidWeb has done. But they don’t just display a few ads, they bombard every website you visit with their ads. Any website I visit that uses Google AdSense, 9 times out of 10, there’ll be an advert for LiquidWeb. Every single shape or size you could imagine, all with the same theme.
I could clear cookies and cache from my web browser, this should solve the problem. But I really shouldn’t have to delete this information just to free myself from this ad.
I’m sure this technique will work for LiquidWeb, but for those of us who aren’t giving in, it just becomes extremely annoying. You might think my reaction is over the top, if you don’t believe me, try it for yourself, visit LiquidWeb and turn your Internet experience into a LiquidWeb billboard.
Think carefully before you decide to advertise using retargeting!