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Chris Cardell

Go away LiquidWeb!

You may not have heard of it (you will of experienced it), but there is a type of online advertising called behavioural retargeting. If you visit a website and don’t make a purchase, you’ll then see ads from that site on other websites. This is exactly what LiquidWeb has done. But they don’t just display a few ads, they bombard every website you visit with their ads. Any website I visit that uses Google AdSense, 9 times out of 10, there’ll be an advert for LiquidWeb. Every single shape or size you could imagine, all with the same theme.

I could clear cookies and cache from my web browser, this should solve the problem. But I really shouldn’t have to delete this information just to free myself from this ad.

I’m sure this technique will work for LiquidWeb, but for those of us who aren’t giving in, it just becomes extremely annoying. You might think my reaction is over the top, if you don’t believe me, try it for yourself, visit LiquidWeb and turn your Internet experience into a LiquidWeb billboard.

Think carefully before you decide to advertise using retargeting!

This entry was posted on Tuesday, March 15th, 2011 at 2:27 am GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



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  • http://liquidweb.com benny C.

    I am very sorry that our retargeting is turning you off and bothering you. That is very much not our intent. You obviously already know about the clearing of browser cache, but you can also opt-out of ads from certain advertisers too.

    Please do let me know if there is anything else I can help with. benny@liquidweb.com will get you directly to me.

  • http://doeswhat.com Editor

    Thanks for addressing it Benny! I’m just having a moan, you provide a great service, the ads are more appealing than most and I’m sure it works well for you. I couldn’t help writing about it because it’s the most full-blown retargeting I’ve experienced.

  • Tedd

    I am totally perturbed by this method of advertising, not to mention EVERYTIME the Liquid Web advert shows up I wonder why a company would pay so much for a campaign only to use some unshaven guy to represent the company (maybe he is the company?) – in my book, this is anti campaigning. I even chatted with a Liquid Web rep, complaining about the blitz, he just laughed (LOL) and apologized, not offering any solution. I def wont be using their services for hosting or anything else.

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