Share:

  • Facebook
  • Hacker News

Follow:

  • Twitter
  • RSS
DoesWhat

Go away LiquidWeb!

You may not have heard of it (you will of experienced it), but there is a type of online advertising called behavioural retargeting. If you visit a website and don’t make a purchase, you’ll then see ads from that site on other websites. This is exactly what LiquidWeb has done. But they don’t just display a few ads, they bombard every website you visit with their ads. Any website I visit that uses Google AdSense, 9 times out of 10, there’ll be an advert for LiquidWeb. Every single shape or size you could imagine, all with the same theme.

I could clear cookies and cache from my web browser, this should solve the problem. But I really shouldn’t have to delete this information just to free myself from this ad.

I’m sure this technique will work for LiquidWeb, but for those of us who aren’t giving in, it just becomes extremely annoying. You might think my reaction is over the top, if you don’t believe me, try it for yourself, visit LiquidWeb and turn your Internet experience into a LiquidWeb billboard.

Think carefully before you decide to advertise using retargeting!

This entry was posted on Tuesday, March 15th, 2011 at 2:27 am GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



Quick links

Print | Email this story

You might also like

  • http://liquidweb.com benny C.

    I am very sorry that our retargeting is turning you off and bothering you. That is very much not our intent. You obviously already know about the clearing of browser cache, but you can also opt-out of ads from certain advertisers too.

    Please do let me know if there is anything else I can help with. benny@liquidweb.com will get you directly to me.

  • http://doeswhat.com Editor

    Thanks for addressing it Benny! I’m just having a moan, you provide a great service, the ads are more appealing than most and I’m sure it works well for you. I couldn’t help writing about it because it’s the most full-blown retargeting I’ve experienced.

  • Tedd

    I am totally perturbed by this method of advertising, not to mention EVERYTIME the Liquid Web advert shows up I wonder why a company would pay so much for a campaign only to use some unshaven guy to represent the company (maybe he is the company?) – in my book, this is anti campaigning. I even chatted with a Liquid Web rep, complaining about the blitz, he just laughed (LOL) and apologized, not offering any solution. I def wont be using their services for hosting or anything else.

  • Omar Little

    a word bro! same story hapenning to me right now! I’d like to take a pick out here in this parkin lot and shoot em in their madafukin face!

  • http://rambergmedia.com/ Lethos

    I was curious why suddenly their was ads for LiquidWeb everywhere. This explains it, not really a need to advertise to me, I’m already a happy customer. Seriously not a worthwhile investment plan for their advertising money. I can see why this might be an annoyance after a while.

Most Popular


Recent Articles

SingleHop has revenue in the region of $20 million. You grew 673% in 2008, what are the principal factors that have lead to your continued and rapid success?

We have always focused on being different from our competition. Our marketing, websites and products all reflect a strong desire for differentiation. Being different is hard in this business...
Dan Ushman (SingleHop)

Dan Ushman
SingleHop

How long did it take to put together Pricetag?

We built Pricetag’s closed alpha version in less than four months. After the alpha version, we did weekly iterations for three more months until we got to the...
Andres Garzon (Pricetag)

Andres Garzon
Pricetag

What do you wish you’d have known ten years ago that you know now?

Managing multiple products is like managing multiple businesses at once. It is much easier to do this later than...
Shalin Jain (HappyFox)

Shalin Jain
HappyFox

What are you most excited about at the moment?

I am glad that I have enough energy and knowledge to devise and implement something new, improve existing projects, and keep moving forward. I am glad that I create!...
Dmitriy Korolev (FixOn.Me)

Dmitriy Korolev
FixOn.Me