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After previous success with Spinning Streak and Waterslide Extreme, Barclaycard have released a brand new game for the iPhone called Rollercoaster Extreme. Waterslide Extreme was downloaded over 12 million times and they are hoping for another hit with their Rollercoaster edition, Barclaycard are using it as a viral to promote their contact-less payment system. The [...]
iPhone viral marketing from Barclays… Spinning Streak. Barclays have recently released a number of television adverts, voiced by one of my favourite comedians Steve Merchant (co-creator of the original “The Office”). To compound this, they have cre
This is such a hard question! Moses Sanga is definitely near the top of the list. He grew up in one of the poorest villages in the...
For us it is really anyone who is managing a large user base, which means e-commerce and consumer web services. We literally...
How our iPhone app came to be is actually a great story — we got an email out of the blue from a guy named Sahil (@sahil) who loved Domainr and...
I wish Eric Ries had written “The Lean Startup” in 2007. The passage in the book about him spending 6 months writing an IM feature nobody wanted and his realisation the company would have been in the same position if he sat on the beach sipping...
