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Chris Cardell

Mojave… Microsoft clutches at straws

A few minutes ago we received a newsletter from Microsoft with the subject, “What do people really think of Windows Vista?”, the email provides a link to the ‘Mojave Experiment’. This ‘experiment’ is a series of one on ones with people who have never experienced Vista. The opening video shows people talking about their preconceptions of Vista from the negative press surrounding it. The people at Microsoft then show these people the features of Windows Vista under the codename Mojave, which they explain is the new Microsoft operating system. The people are extremely impressed and change their scores from 0 to 10, the Microsoft employees then make clear that what they were shown was actually Windows Vista.

After watching the teaser you can then click in on any of the 70 people to see a snippet of their experience. Most of them are shown the updated Start Menu whereby you can type in say ‘calculator’ and up will pop the calculator, this seems to utterly astound and delight to no end. Another is shown this same feature except the demonstrator starts repeating the process by bringing up all sorts of programs by typing in their program name, the young man states, “looks like it wouldn’t freeze, you are going kind of fast, I hate it when it lags, I hate that”, yes lagging is annoying, unfortunately not all computers match up in specifications to the one being used by Microsoft and laptops with lower specifications would benefit from an XP base operating system.

This is one of Microsoft’s final attempts before Windows 7 it’s new operating system launches in early 2010. Hopefully mistakes will have been learnt and Windows 7 will be a breath of fresh air.

This entry was posted on Thursday, August 21st, 2008 at 1:57 am GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



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  • berlioz

    The real motive behind this ridiculous campaign is: If you can’t get someone to talk nicely about your shoddy work, you can always pay someone to do it.

    Luckily, most computer users are smarter than the poor saps on the video. If all those resources were used by Microsoft to make a product they can be proud of, it’d be a different world. Given the meatheaded attitude of their current CEO, I don’t see that happening. It’s become a dangerous distraction and it has to stop.

  • Steven

    Nicely put!

  • J Mike

    Wikipedia sums it up,

    “The experiment has been criticized for cherry-picking positive statements and not addressing all aspects of Vista (which may have uncovered problems). For example, users did not have to install Vista and the necessary hardware was already setup for them, thus bypassing any criticisms of hardware and licensing cost. Participants weren’t asked to work with peripheral devices (such as printers or scanners), nor were they asked about compatibility with older software or hardware. Participants did not have an opportunity to try the software themselves but were only demonstrated certain features by a salesman. Another area of concern is that part of the experiment was for Microsoft to specifically choose people who have never seen Vista before, indicating that the subjects chosen did not have a firm base for making decisions.”

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