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Chris Cardell

Cuil… back to Google then

Cuil, previously Cuill (before it went public), pronounced ‘cool’ launched (properly) on the 27th July. With millions in funding they’ve managed to create an incredible amount of hype for a search engine not worthy of such attention. Cuil is a new Google competitor that claims to have indexed 121,617,892,992 web pages that they say is three times more than Google. Google has stopped releasing the number of pages they have indexed for three years, but it wouldn’t be surprising if they have indexed trillions by now. Anyway, it isn’t really worth even mentioning, quality over quantity and all that.

Cuil SearchReally the coverage of Cuil has turned into a ‘who can find the silliest result’ affair. Cuil has implemented a system in which an image is displayed with a result. Could it be that Google hasn’t implemented this because the technology isn’t quite there yet? The Register picked up on a search that could be considered offending to Dr. Jonathan Grattage. Not only are the images related with the searches completely out of context in 99% of occurrences, but also the actual results themselves are weak at best unless you are searching something mainstream like a Hollywood blockbuster.

Searching ‘DoesWhat’ in Cuil doesn’t bring up any results from this website, but instead directory links. DoesWhat isn’t yet a particularly large site, but currently with a Google Page Rank 3 it does have a presence on the Internet and Google does a much better job in this case. This isn’t an isolated case, all over the Blogosphere people are noticing that their website isn’t showing up in fthe results.

The name is a Gaelic term meaning knowledge, please don’t confuse this with Culi, although the search engine does seem to display irrelevant adult material, Culi specialises in this area. Maybe the confusing to pronounce, confusing to spell and instantly forgettable name is a new form of advanced branding, but somehow we think they have dropped the ball on this one, maybe they should have spent a couple million more and splashed out on cool.com

There really are so many ways in which you can clobber Cuil, lastly though, their Google bashing is below the belt and generally nonsense. Their ‘About Cuil’ page states,

“Rather than rely on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance. When we find a page with your keywords, we stay on that page and analyze the rest of its content, its concepts, their inter-relationships and the page’s coherency.

Then we offer you helpful choices and suggestions until you find the page you want and that you know is out there. We believe that analysing the Web rather than our users is a more useful approach, so we don’t collect data about you and your habits, lest we are tempted to peek. With Cuil, your search history is always private.”

Alas, their bitter dig at Google is like a baby tortoise trying to pummel a blue whale (interesting image).

The internet is a harsh world of short attention spans and habit driven routines, if you buy an MP3 player you are not happy with you will have to stick with it unless you have a disposable income, unfortunately for Cuil we live in a world of free search engines with years of experience and improved technologies. After giving Cuil a try and feeling somewhat underwhelmed, its back to Google then.

This entry was posted on Tuesday, July 29th, 2008 at 12:14 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



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  • http://readerszone.com Ajay Pathak

    ya this search engine is really horrible
    it’s even not indexxed my blog

  • http://doeswhat.com DoesWhat

    Cuil has given up and stopped indexing.

    Cuil… Internet ceases to expand

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