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Chris Cardell

Disappointing WWDC, sorry Apple fans

Sorry Apple fans, but WWDC 2008 wasn’t what it should have been. It was predictable and mundane. If everything announced today were new then it would be different, but half of WWDC was a repeat of Apple’s March 6th event where Steve Jobs announced the iPhone Roadmap.

iPhone 3G CommercialApple have already released their first iPhone 3G commercial (a still of the ad shown left). It actually doesn’t look all that different, its just been polished up a little.

MobileMe was announced and if you now visit you will be redirected to As predicted MobileMe is a way of keeping all your Apple devices (and other devices) in-sync, this includes your Mac, iPhone, iPod Touch and Windows machines. Apple knowing that they are missing a slice of the corporate cake have really ‘pushed’ their new corporate iPhone features. With corporate executives already using iPhone’s but needing more functionality it was an obvious move for Apple to incorporate Microsoft Exchange into iPhone 2.0

The new software will be a free update for current iPhones and will cost $9.95 for the iPod touch (available at the beginning of July). Still we are looking forward to testing out the iPhone SDK on the new software and who knows, we might even release a DoesWhat App!

22 countries will be receiving the iPhone on the 11th July, these countries are:

Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US.

The remaining 48 will get theirs later this year.

Apple also announced ‘Snow Leopard’, this is OS X 10.6, it will be more about improving what they already have rather than innovating new ideas. One thing that we noted was that it will include ‘unrivalled support for multi-core processors’, this will be a big bonus for those of us with Quad Xeon processors as currently OS X doesn’t deal with them as well as it could. Unfortunately the updated operating system won’t be out until this time next year.

MobileMe has caused the death of .Mac. Rest in piece .Mac.

This entry was posted on Monday, June 9th, 2008 at 11:07 pm GMT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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