Google’s battle of beauty versus law
The California Online Privacy Protection Act states that a commercial website that collects data about it’s users must,
Google are not letting down, they want to keep their home page ‘beautiful’. We think there is a hidden agenda. Occasionally the news will talk about privacy issues with Google. The “Google knows everything about you” story. Most peoples reaction is shock and horror due to media exaggeration. But a few hours later they’ll have forgotten and will continue to use Google. Having the word privacy at the bottom of the Google page would remind the user of the hyped Google privacy issues. Which is something that Google wants to avoid.
But essentially there are no benefits for Google including this link except staying within the law. It may simply be a case of Google trying to be different, after all, almost every commercial website includes this link in their footer.