Economy to piggyback Microsoft
Microsoft will be launching its Live Search Cashback today, with the economy in a bit of a state Microsoft will be hoping to take a advantage of this by using an “every penny counts” marketing campaign. When you purchase something that was advertised on the Microsoft search engine (Live Search) you will be eligible for cash-back through PayPal or your bank account once you have accumulated above $5.
Microsoft may be using its recently acquired Jellyfish search engine as the backbone of Live Search Cashback which offered a similar service previous to is acquisition. This is the latest in Microsoft’s attempts to acquire a share of the market that Google has dominated for so long.